Arthur Berger Sexuality And Advertising Analysis

Sexuality and Advertising The article "Sexuality and Advertising," found in Ads, Fads, and Consumer Culture, was written by Arthur Asa Berger. Berger explores the topic of how sex sells and why most of the ads today have some sexual image. He puts a lot of effort and opinions in the passage. Berger's article is well written because he states a point, uses a picture example, and is well researched. Today ads are about the looks: great body, fair complexion, perfect hair, etc. Berger points out "‘Whatever she does her image sells'"(qtd in Berger page 393). He also points out that by using a face cream, one will become "young and juicy", which can be a false advertisement. The woman selling the product already has a naturally
He states that this topic is on the rise, especially in the United States. The picture on page 398 is a great example of sex and advertising. The woman obviously has a model figure body and the man is good looking himself. The sexual part of the picture would be her back side as the man puts the pack of gum in her back pocket. Not to add that both of them have their arms around each others waste. To go even more in detail, the couple are touching their bodies against another. Also, even the logo can be mistaken as sexual, "Everyone wants a piece". It should specify what type of piece. Everything is very sexual, even with the younger crowds, that it can be easily misinformed. Berger uses plenty of quotes and examples. Also he has a great example of a sexual picture with a sexual logo. This ad is not only for the adult age but any age. Tons of people chew gum these days. A well research article includes examples, others opinions and thought, and facts. This article includes all of these. The examples were an excellent source. Not only because it proves a point but also states the obvious. Berger put in his article on Jack Solomon's book, The