Marilyn Snickers: Super Bowl Advertising
Commercial title: Mars – Mars – Marilyn (snickers)
Name: Alex Okoli
Student number:
Course number: 02-40-381-01
Professor’s Name:
Due Date: Tuesday 22nd November 2016.
Most of the super bowl commercials skate a thin line between been appropriate and inappropriate and this one can be classified under the inappropriate ones. It can also be classified as a controversial commercial. These companies spend millions of dollars in the production and marketing of their commercials to networks during the super bowl weekend. Snickers use designs to display that you are not you when you are hungry. That you personify a different personality and that snickers are sufficient. In this case snickers is suggesting that to restore a cranky …show more content…
The commercial begins with a shot of the actor’s/actress’s legs in a white dress before it is revealed that it is a man in the famous Marilyn Monroe dress who is standing over a subway grate with a big fan underneath in the studio. They are trying to shoot a commercial of their own but the actor is grumpy and is not cooperating with the director which prompts an assistant to bring over a bar of snickers for him. Once he eats the bar, he transformed immediately into Marilyn Monroe. The ideology behind this is that in the world of today women are perceived as grumpy, moody and miserable creatures by men when they have not eaten. However, this is not true for most women but when some women get moody when they are hungry it may be hard for them to control their moodiness. This is problematic because in reality it is almost always men that are grumpy when they are hungry and some may even result to violence in some cases if they have had a prolonged period of hunger. However, this commercial proves how men are regarded as great beings and women the fairer sex are reduced to moody beings. This also proves how the media will take any opportunity they get to portray women in a way that most men regard them but the do it by embedding secret message in their ads and posters that would come across to the views as humor but in fact belittle women. This is different form the ads of the early …show more content…
This could be interpreted as him saying that even if they have feed her to make her “normal” again the scene they are shoot would still not be used in the movie at all so it was pointless. This supports the notion that women are always misrepresented or underrepresented in the media today especially women of colour. Also since the mood of the commercial is that of the early 90’s, the actor saying this may simply be expressing how men of that period thought women had no place in the world of men. That is in movies, commercial and other
Name: Alex Okoli
Student number:
Course number: 02-40-381-01
Professor’s Name:
Due Date: Tuesday 22nd November 2016.
Most of the super bowl commercials skate a thin line between been appropriate and inappropriate and this one can be classified under the inappropriate ones. It can also be classified as a controversial commercial. These companies spend millions of dollars in the production and marketing of their commercials to networks during the super bowl weekend. Snickers use designs to display that you are not you when you are hungry. That you personify a different personality and that snickers are sufficient. In this case snickers is suggesting that to restore a cranky …show more content…
The commercial begins with a shot of the actor’s/actress’s legs in a white dress before it is revealed that it is a man in the famous Marilyn Monroe dress who is standing over a subway grate with a big fan underneath in the studio. They are trying to shoot a commercial of their own but the actor is grumpy and is not cooperating with the director which prompts an assistant to bring over a bar of snickers for him. Once he eats the bar, he transformed immediately into Marilyn Monroe. The ideology behind this is that in the world of today women are perceived as grumpy, moody and miserable creatures by men when they have not eaten. However, this is not true for most women but when some women get moody when they are hungry it may be hard for them to control their moodiness. This is problematic because in reality it is almost always men that are grumpy when they are hungry and some may even result to violence in some cases if they have had a prolonged period of hunger. However, this commercial proves how men are regarded as great beings and women the fairer sex are reduced to moody beings. This also proves how the media will take any opportunity they get to portray women in a way that most men regard them but the do it by embedding secret message in their ads and posters that would come across to the views as humor but in fact belittle women. This is different form the ads of the early …show more content…
This could be interpreted as him saying that even if they have feed her to make her “normal” again the scene they are shoot would still not be used in the movie at all so it was pointless. This supports the notion that women are always misrepresented or underrepresented in the media today especially women of colour. Also since the mood of the commercial is that of the early 90’s, the actor saying this may simply be expressing how men of that period thought women had no place in the world of men. That is in movies, commercial and other