Vision Mission

Topics: Strategic planning, Statements, Sentence Pages: 4 (880 words) Published: July 30, 2015

Companies summarize their goals and objectives in Mission and Vision statements. Both these things serve different purposes for the company but are often confused with each other. While a mission statement describes what the company wants now, the vision statement describes what the company wants to be in the future. Let’s talk about vision statement.

What is Vision Statement?

A vision statement talks about what the company wants to be. It describes what the "vision" of the company is for its future. It lists where the company sees itself some years from now.

Characteristics of a Good Vision Statement

Future casting: It is looking forward; describing a bright future which inspires you to give your best. It shapes your understanding of why are you working here.

Clear and Visible: It should be clear and visible and should be baed on facts.

Audacious or Daring: It is related to showing a willingness to take risk in determining where to go in the future.

Descriptive: It needs to be descriptive. It must be a single sentence or phrase that is simple, short, clear and easy to understand.

Time-bounded or Time frame: It has to be clearly shown the exact period, and this can be 5 or 10 years future planning.

Achievable: Realistic aspirations. Should not be unattainable.

Types of Vision Statements

1. A good vision can be written with quantitative or generative nature. This can be written with the amount of expected money. For example, to get profit of 10 million dollar in the year of 2015. 2. A good vision statement can be written with competitive nature. A good vision statement can be written in a competitive form. For example, to be the heart of everybody in the world in the year of 2017. 3. A good vision statement can be written with the superlative form. For example, to be the best of car manufacturing in Asia in the year of 2018. Example

National Breast Cancer Coalition has a vision statement - “Breast Cancer Deadline 2020” which...
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