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Virtue Approach Paper

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Virtue Approach Paper
Executive Summary.

When making ethical decisions, I usually use the Virtue Approach. Before making any ethical decision, this approach requires you to first ask what kind of person should you be (Velasquez, Andre, Shanks, J., & Meyer, 2005b). This method assumes that there are particular ideals that we should strive towards.

One question I believe should be asked when talking about deception is, 'Is the company, in question, practicing Corporate Social Responsibility (CSR)? ' In this paper, I will provide some examples of CSRs.

I will also discuss what I see as false claims made by Volvo in its monster truck ads. I will reflect on findings from my research on this ad and Volvo 's stacked vehicles ads.

Lastly, I will thrash out Velasquez,
…show more content…
This kind of approach assumes that there are particular ideals that we should strive towards. Virtues are character traits that allow us to be and act in ways that help us develop to our highest potential (Velasquez, Andre, Shanks, J., & Meyer, 2005b). Virtues are attitudes such as self-control, fairness, generosity, compassion, honesty, and courage. Virtues are similar to habits; they become someone 's personal characteristics. When faced with an ethical dilemma, I use the Virtue Approach by first asking what kind of person should I be (Velasquez, Andre, Shanks, J., & Meyer, …show more content…
In my opinion, if Volvo had the choice of creating that ad again, they would choose not to.

References:

Fraudulent health claims: don 't be fooled. (2004). Retrieved September 22, 2005, from

http://www.consumeraffairsjamaica.giv.jm/fraudulent_health.htm

Hakim, D. (2005). Not the top of the safety priorities. The Center for Auto Safety. Retrieved

September 22, 2005, from http://www.autosafety.org/article.php?scid=174&did=1120

Kotler, P. (2004, November/December). Wrestling with ethics. Marketing Management, 13(6),

30-35. Retrieved September 20, 2005, from EBSCO Host Research Database.

Velasquez, M., Andre, C., Shanks, T., J., S., & Meyer, M. J. (2005a). A framework of ethical

decision making. Markula Center for Applied Ethics. Retrieved September 23, 2005,

from http://www.scu.edu/ethics/practicing/decision/framework.html

Velasquez, M., Andre, C., Shanks, T., J., S., & Meyer, M. J. (2005b). Thinking ethically: a

framework for moral decision making. Markula Center for Applied Ethics. Retrieved

September 23, 2005, from

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