Vintage Advertisement Analysis

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Tobacco Vintage Ad Commercials and ads influence the choices we make. What we purchase is based on what we are most vulnerable about. What captivated my attention about this ad was the gift box and sign that a mother and her child held. After further analyzing the picture I realized it was a Tobacco ad. The way they are dressed and their smiles give an inviting impression that pushes consumers to purchase their products.
The mother and child look like an all American family. They make it seem as though smoking is the "American" way of life, but the first thought that came into my was, “wow, how can they use kids to promote smoking, knowing how deadly it is to your health?” In most cases these advertisements get their point across. Their big red captivating letters and well-illustrated pictures attract our attention, leaving us victims of great advertisement.
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It also stands for Always milder, Better tasting, Cooler smoking. It’s implying that Chesterfield brand of tobacco is the best brand there is and that it makes you “cooler” if you smoke them. The picture of the mother and son looking happy and smiling indicates that they are excited to see the father’s reaction when he opens his gift. The picture of the pack of cigarettes itself is small, in my opinion, it is mostly because they are not trying to emphasize much on the package since the design is not so appealing, but essentially on the message they are bringing across. This tobacco company is implying that it is ok for a son to give his father this kind of a gift and that it is ok for his father to smoke

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