Structure of assignment:
3. Results of research
4. My view on values in terms of management
Paying attention to our values helps us to:
❖ become self-aware
❖ make ethical decisions
❖ prioritize our tasks
❖ develop credibility as a leader
Reasons why values are important to managers:
1) Understanding one's own core values is essential to becoming self-aware. And self-awareness helps us to understand how people perceive us; also it allows us to identify the personal qualities that we would like to change. Values influence our choices, but our choices also influence our values with time. If we don’t pay enough attention to examining the correspondence between our actions with our values, our actions may be guided by immediate concerns and instant gratification rather than our values. Process of changes in values takes a lot of time, but usually it begins with changes in behavior. Over time, we start to take for granted the choices that we repeatedly make even if they are initially inappropriate with our values, and our values begin to float as well. Clarification and requalification of our personal values can stop that float.
2) People who internalize and act on standards of justice and human rights achieve a high level of moral development, and they make ethical decisions. During our lifetimes, we pass through different stages of moral development. Small children, at the preconventional level of moral development, make choices on the basis of the immediate consequences of their decisions. People who have not developed further than the preconventional level of moral development, only choose an ethical alternative if it's in their immediate personal interests. People who step forward to the conventional level of moral development make decisions on the basis of the formal rules and informal norms of their social context, and will choose ethical alternatives even at the cost of forgoing their self-interests. The small percentage of people who progress to the highest level of moral development, the postconventional stage, make decisions on the basis of human rights, fairness and justice. Such people are willing to close the eyes to their self-interests and may even break society's rules and norms in order to act according to their principles. People who achieve the postconventional level of moral development are trustworthy; it’s difficult to bribe them and they are not pressured by peers.
3) An understanding of one's personal values is useful for time management. The majority of us has the opportunity to do more things than we'll ever have time to do. Consequently, we have to choose the tasks we will work on thoughtfully. An understandable picture of our personal values allows us to rank the tasks on our "to do" lists according to its importance for us.
4) Having a clear set of personal values helps us to build the reliability and trust that assists leadership. The most challenging times for leaders are times when they must lead others into something new. Transformational leaders are able to influence their followers to increase their faith and follow them into the unknown; they build trust. We are more tending to trust people when we understand their values, and see that their actions are harmonious with those values, because we can predict how they will act.
Today, companies are confronted with different normative expectations from their environment and are expected to be socially responsible. The discussion about responsible behaviour of companies is based on the increasing importance of values in business context. Important element of the choice of motives for human action is the set of values of the person involved in the action. In small and medium-sized enterprises which are human being-shaped more strongly than...
References: 1. http://community.livejournal.com/marketing_club/14212.html
 A Likert scale is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research. When responding to a Likert questionnaire item, respondents specify their level of agreement to a statement. (www.wikipedia.org)
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