Unit 30 Internet Marketing Assignment 1
Internet MArketing
Contents
Introduction 2
Elements of Internet Marketing 3
Search Engines 3
Banner Ads 4
Social Media 5
Strategic Content 5
Partnerships 5
The Marketing Mix 6
Internet Marketing Tools 11
Interactive Order Processing 14
References 17
Introduction
E-Commerce describes any business to consumer transactions that take place partly or solely online and is not limited to the purchase of physical products from a website – although that does make up a key component of most e-commerce businesses. Some services or products are sold purely online while other companies may have physical stores or headquarters in addition to their online presence.
E-Business describes any business to business transactions that take place online. For example a Web Design company often doesn’t sell products directly to consumers, but instead creates websites as a service for other companies, which will in turn be used to sell products or services to consumers.
The internet has revolutionised the way companies do business. The shift in the way people shop has had a big impact on both the micro environments - the individual companies and their direct stakeholders; and the macro environment – politics, economy and society as a whole. “The death of the high street” has been an obvious effect of these changes with many stores shutting down.
Those who fail to keep up with these changes will be more likely to feel the negative consequences – as was the case with HMV and Blockbuster, who were forced into administration as competing online services took over their market share.
For those who do keep up however, business is booming. iTunes, Amazon and Netflix are Blockbuster’s and HMV’s online equivalents and all three have billions of users from all around the globe.
While the amount of jobs available in retail positions has been on a steady decline over recent years the demand for skilled workers in the IT sector is bigger than ever – so much so that there is a shortage of
Contents
Introduction 2
Elements of Internet Marketing 3
Search Engines 3
Banner Ads 4
Social Media 5
Strategic Content 5
Partnerships 5
The Marketing Mix 6
Internet Marketing Tools 11
Interactive Order Processing 14
References 17
Introduction
E-Commerce describes any business to consumer transactions that take place partly or solely online and is not limited to the purchase of physical products from a website – although that does make up a key component of most e-commerce businesses. Some services or products are sold purely online while other companies may have physical stores or headquarters in addition to their online presence.
E-Business describes any business to business transactions that take place online. For example a Web Design company often doesn’t sell products directly to consumers, but instead creates websites as a service for other companies, which will in turn be used to sell products or services to consumers.
The internet has revolutionised the way companies do business. The shift in the way people shop has had a big impact on both the micro environments - the individual companies and their direct stakeholders; and the macro environment – politics, economy and society as a whole. “The death of the high street” has been an obvious effect of these changes with many stores shutting down.
Those who fail to keep up with these changes will be more likely to feel the negative consequences – as was the case with HMV and Blockbuster, who were forced into administration as competing online services took over their market share.
For those who do keep up however, business is booming. iTunes, Amazon and Netflix are Blockbuster’s and HMV’s online equivalents and all three have billions of users from all around the globe.
While the amount of jobs available in retail positions has been on a steady decline over recent years the demand for skilled workers in the IT sector is bigger than ever – so much so that there is a shortage of
References: CNN Money, 2014. Facebook buys WhatsApp for $19 billion. [Online] Available at: http://money.cnn.com/2014/02/19/technology/social/facebook-whatsapp/ Google, 2011. Google does not use the keywords meta tag in web ranking. [Online] Available at: http://googlewebmastercentral.blogspot.co.uk/2009/09/google-does-not-use-keywords-meta-tag.html Mojang, 2014. Yes We Were Bought By Microsoft. [Online] Available at: http://mojang.com/2014/09/yes-were-being-bought-by-microsoft/ National Audit Office, 2013. The UK cyber security strategy: Landscape review. [Online] Available at: http://www.nao.org.uk/report/the-uk-cyber-security-strategy-landscape-review/ Nielsen, J., 2007. Banner Blindness Old and New Findings. [Online] Available at: http://www.nngroup.com/articles/banner-blindness-old-and-new-findings/ Segall, K., 2014. Apple’s adventures in plastic. [Online] Available at: http://kensegall.com/2014/02/apples-adventures-in-plastic/ Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored JAKOB NIELSEN September 4, 2007 72% of Online Adults are Social Networking Site Users OANNA BRENNER, AARON SMITH August 5, 2013