Integration of social media into Integrated Marketing Communications

Best Essays
Topics: Communication
Integration of social media into Integrated Marketing Communications

Introduction Social media marketing is finding its way to become a recent component of integrated communications mix. The appearance of social media platforms offers organisations an inexpensive way to create and implement marketing campaigns. 1 Exponential growth and importance of social media platforms, from blogs, Facebook and Twitter to LinkedIn and YouTube, offers organizations the chance to communicate with millions of customers around the globe every day.2 To highlight the importance of social media for companies it is an interesting fact that Twitter reached a benchmark of 58 million Tweets per day this year3 and Facebook records over 1.19 billion active users in September 2013.4 The Users are spending average time of 6.8 hours per week on the networks page. This is not just a phenomenon among the young generation: according to Adults’ media use and attitudes Report 2013 over the half (53%) of adults post at least once a week to social networking sites.5 Therefore, it is important to understand the relationship between digital communications and traditional communication in the old media and the integration of

You May Also Find These Documents Helpful

  • Powerful Essays

    process of developing and implementing various forms of persuasive communication programs with customers and prospects over time. The goal of IMC is to influence or directly affect the behaviour of the selected audience. IMC considers all sources of brand or company contacts which a customer or prospect has with the product or service as potential delivery channels for future messages. Further, IMC makes use of all forms of communication which are relevant to the customer or prospect, and to which they…

    • 7876 Words
    • 32 Pages
    Powerful Essays
  • Powerful Essays

    Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies, Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe, Assistant Professor, MGV’s Institute of Management & Research, Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking and acting…

    • 2151 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Integrated marketing communication Integrated marketing communication (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, online communications and social media work together as a unified force rather…

    • 13829 Words
    • 56 Pages
    Better Essays
  • Good Essays

    Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning. Duncan and Everett (1993) claimed that it is hard to reach a definition of IMC because it is a process and concept…

    • 1547 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market, “marketing overload is forcing corporations to shout even louder” (keller 2001). In 1993 Shultz, Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated…

    • 1171 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Integrated Marketing Communications Assignment: Georgina Tilbrook (7619740) Introduction: All organisations, whether large or small, commercial or independent need to communicate in order to run a profitable and successful business. Marketing communications provides the means for brands and organisations to present themselves to their target audiences and therefore vital in promoting the right message. As competition increases, communication develops both with respect to direct competition and…

    • 4392 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Introduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal…

    • 1463 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    1.0 Introduction "Integrated Marketing Communication (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. It evaluates the strategic roles of a variety of communications disciplines – for example, general advertising, direct response, sales promotion and PR – and combines these disciplines to provide clarity, consistency and maximum communications impact." -American Association of Advertising Agencies The importance of implementing…

    • 3129 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Communicating Customer Value: Integrated Marketing Communications Strategy Principles of Marketing 14 2. Learning Objectives After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating customer value Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix Outline the steps in developing effective marketing communications Explain the methods for setting…

    • 1989 Words
    • 8 Pages
    Better Essays
  • Best Essays

    ASSIGNMENT | GLOBAL INTEGRATED MARKETING COMMUNICATION Assessment for 2009/10 Term 3 Title: Critical Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan Selected Retail Organization: Nordstrom Date of Submission: Submitted To: Submitted By: INTRODUCTION Company’s overview Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets…

    • 4162 Words
    • 17 Pages
    Best Essays