Unit 3 P1 and P2
P1: Describe how marketing techniques are used to market products in two organisations.
In the assignment I am going to describe how marketing techniques such as branding, relationship marketing and growth matrix are being used by Kellogg’s and diesel. There are so many different types of methods that are being used in marketing to make your business becoming more successful. The first one is branding, branding is a very important part of marketing because this tells the consumers who owns what and helps them to identify which one they want and which one is better, most of the brands will have certain things which makes them noticeable, it could be anything like Logo, design or the slogan. For example if there is a giant K on the cereals then most of the people will know its Kellogg’s special. Kellogg’s and diesel takes branding very seriously because branding sometimes can be the importance between the successes of the business or not.
Out of the two companies I think Kellogg’s take’s branding much more important than diesel because consumers recognise Kellogg’s by their logo most of the times for example when you go shopping in the supermarket for some cereals and the ones with the colour and the way it’s written on the box you will know that it’s Kellogg’s, they designed their logo very simple and eye catching. On the other hand diesel also focus on brand just as much as Kellogg’s consumers will know it’s diesel when they see it because it very noticeable they use red back ground with white letters is not very creativity because they just use their name diesel however it defiantly noticeable. Kellogg’s they don’t really have a slogan for their company but they have numerous slogans for their for their breakfast cereals because the company only produces cereals, however "They're Gr-r-reat!" has always been used. The "Gr-r-reat" has been punned in different slogans as well like:
· They're more than good, they’re great!
· They're gonna
In the assignment I am going to describe how marketing techniques such as branding, relationship marketing and growth matrix are being used by Kellogg’s and diesel. There are so many different types of methods that are being used in marketing to make your business becoming more successful. The first one is branding, branding is a very important part of marketing because this tells the consumers who owns what and helps them to identify which one they want and which one is better, most of the brands will have certain things which makes them noticeable, it could be anything like Logo, design or the slogan. For example if there is a giant K on the cereals then most of the people will know its Kellogg’s special. Kellogg’s and diesel takes branding very seriously because branding sometimes can be the importance between the successes of the business or not.
Out of the two companies I think Kellogg’s take’s branding much more important than diesel because consumers recognise Kellogg’s by their logo most of the times for example when you go shopping in the supermarket for some cereals and the ones with the colour and the way it’s written on the box you will know that it’s Kellogg’s, they designed their logo very simple and eye catching. On the other hand diesel also focus on brand just as much as Kellogg’s consumers will know it’s diesel when they see it because it very noticeable they use red back ground with white letters is not very creativity because they just use their name diesel however it defiantly noticeable. Kellogg’s they don’t really have a slogan for their company but they have numerous slogans for their for their breakfast cereals because the company only produces cereals, however "They're Gr-r-reat!" has always been used. The "Gr-r-reat" has been punned in different slogans as well like:
· They're more than good, they’re great!
· They're gonna