Unit 3 P1 and P2

Topics: Marketing, Kellogg Company, Frosted Flakes Pages: 6 (1939 words) Published: April 15, 2013
P1: Describe how marketing techniques are used to market products in two organisations.

In the assignment I am going to describe how marketing techniques such as branding, relationship marketing and growth matrix are being used by Kellogg’s and diesel. There are so many different types of methods that are being used in marketing to make your business becoming more successful. The first one is branding, branding is a very important part of marketing because this tells the consumers who owns what and helps them to identify which one they want and which one is better, most of the brands will have certain things which makes them noticeable, it could be anything like Logo, design or the slogan. For example if there is a giant K on the cereals then most of the people will know its Kellogg’s special. Kellogg’s and diesel takes branding very seriously because branding sometimes can be the importance between the successes of the business or not. Out of the two companies I think Kellogg’s take’s branding much more important than diesel because consumers recognise Kellogg’s by their logo most of the times for example when you go shopping in the supermarket for some cereals and the ones with the colour and the way it’s written on the box you will know that it’s Kellogg’s, they designed their logo very simple and eye catching. On the other hand diesel also focus on brand just as much as Kellogg’s consumers will know it’s diesel when they see it because it very noticeable they use red back ground with white letters is not very creativity because they just use their name diesel however it defiantly noticeable. Kellogg’s they don’t really have a slogan for their company but they have numerous slogans for their for their breakfast cereals because the company only produces cereals, however "They're Gr-r-reat!" has always been used. The "Gr-r-reat" has been punned in different slogans as well like:

· They're more than good, they’re great!
· They're gonna taste great!
· Gr-r-reat 'till it's gone! (Tony's Cinnamon Krunchers) · Bring out the tiger in you! (1980s)
· The taste adults have grown to love. (1980s - 1990s) · Hey Tony
· Gr-r-reat for growth! (Whole Grain Tiger Power)
· Earn your stripes!
· Never let the tiger catch you!
· Put a tiger on your team!
· Pass it on!
· Scientifically proven better than branflakes and other cereals · It's Gr-r-reat!
· Super-de-duper!
· A Gr-r-reat Taste

Unlike Kellogg’s diesel produces thousands of different clothes and accessories and they can’t just have one slogan to describe all of their products so they don’t really use slogans. The next marketing technique that’s been used is relationship marketing. Relationship marketing is how businesses such as Kellogg’s and diesel keeping their existing customers either by building long lasting relationships with them and merely trying to attract new customers to organization or trying to make the customers satisfied by meeting their expectations to increases the profitability of the organization. For example Kellogg’s releases new flavour or special K and they see it’s been sold very will then afterwards they might release the same one again however this time they’re going to do it in a bigger box or cheaper so they can keep the existing customers satisfied and making them repeat the process. For diesel it would be the same process for example if diesel releases new shirt in red then the possibility is very high that they will release the same shirt again but in different colour, this way it will keep the existing customers shopping for different colour shirt one of them might be he or she’s favourite colour. This gives the businesses a relationship with their customers. Also this is a kind of market penetration which means it is the same product but has a small difference to the original. The final marketing technique is...
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