Tweens see themselves as sophisticated, flirtatious, sexy, trendy, athletic and cool. By 11 years of age they no longer see themselves as children. It gets easier for them to portray a negative image of themselves because parents do not have much control over them, due to the lack of time and communication with their children. So while it gets harder for parent to inculcate moral and discipline in their children it gets easier for the media and big companies to market off of this aberration.
These Tweens worry more about their image then older teens