Trunk-Gator Executive Summary

Trunk-Gator will do personal selling by presenting and promoting the product, including the salesperson’s search for new prospects and follow service after the sale. We will sell at college football games, campuses, trade fairs, auto shows, etc.
Trunk-Gator will maintain good public relations by evaluating public attitudes, change policies and procedures in response to the public’s requests, and execute a program of action and information to earn public understanding and acceptance, letting consumers’ know we’re responsive to their needs.
Trunk-Gator will use push strategy and pull strategy to promote our product. Trunk-Gator will partake in neuromas promotions including three promotional activities such as discounts/sweepstakes, demonstrations/trade