Tj Maxx’s Marketing Plan Essay Example
Janiesha Simpkins
Fundamentals of Marketing
Instructor Kristen Hanlon
10 Sept. 2011
TJ Maxx’s Marketing Plan I. Corporate Objectives
) TJ Maxx will reach out even more aggressively with their marketing to consumers who has not yet shopped in their stores
) TJ Maxx will reduce its cost within the company $50-$75 million
II. Marketing Objectives
) Increase brand awareness
) Outsource with other companies/vendors to compare prices
III. Marketing Strategies
) Display commercials/advertisements on top television networks
) Introduce online shopping
) Promote certain item sold most in quota and slightly increase (retail price) to make more profit
IV. Marketing Tactics
) In order to reach out even more to consumers, an excessive amount of mass media from every corner will be showcased. No rock will be left unturned. Besides displaying ads and commercials on major television networks, there will also be advertisements placed in major marketing newspapers. Contact some local/top-rated radio stations and occupy radio time slots to get the word out even more will bring more attention to the brand.
) While unifying the brand awareness process, introducing online shopping and making it available and effective will increase the reach as well.
) Promote maybe a pair of Jessica Simpson’s shoes or a pair of DKNY skinny jeans--any other brand(s) that has brought in the most sales--revenue and sale the merchandise(s) at retail price creating more profit for the company. The merchandise(s) will still get sold because of the loyalty and great quality that TJ Maxx portrays. Outsourcing with other companies/vendors to exchange products/merchandise at a more reasonable price will allow the company to reduce their cost within the company.
TJ Maxx is a family-oriented company. It carries merchandise for everybody in the family, even the uncle that always embarrasses everyone at the family reunion. With that in
Fundamentals of Marketing
Instructor Kristen Hanlon
10 Sept. 2011
TJ Maxx’s Marketing Plan I. Corporate Objectives
) TJ Maxx will reach out even more aggressively with their marketing to consumers who has not yet shopped in their stores
) TJ Maxx will reduce its cost within the company $50-$75 million
II. Marketing Objectives
) Increase brand awareness
) Outsource with other companies/vendors to compare prices
III. Marketing Strategies
) Display commercials/advertisements on top television networks
) Introduce online shopping
) Promote certain item sold most in quota and slightly increase (retail price) to make more profit
IV. Marketing Tactics
) In order to reach out even more to consumers, an excessive amount of mass media from every corner will be showcased. No rock will be left unturned. Besides displaying ads and commercials on major television networks, there will also be advertisements placed in major marketing newspapers. Contact some local/top-rated radio stations and occupy radio time slots to get the word out even more will bring more attention to the brand.
) While unifying the brand awareness process, introducing online shopping and making it available and effective will increase the reach as well.
) Promote maybe a pair of Jessica Simpson’s shoes or a pair of DKNY skinny jeans--any other brand(s) that has brought in the most sales--revenue and sale the merchandise(s) at retail price creating more profit for the company. The merchandise(s) will still get sold because of the loyalty and great quality that TJ Maxx portrays. Outsourcing with other companies/vendors to exchange products/merchandise at a more reasonable price will allow the company to reduce their cost within the company.
TJ Maxx is a family-oriented company. It carries merchandise for everybody in the family, even the uncle that always embarrasses everyone at the family reunion. With that in