This is one information system that has been a great advantage to Apple and to Tim Cook especially. He used this data to help increase profits during his time as CEO both with the I-phone and the I-pad. He kept the I-phone as the number one smart phone on the market and introduced the I-pad and it immediately became the most dominant tablet available on the market.
Apple also has a great way to communicate with its employees. There is an in company intranet that allows any employee to access required and important information from their desk. This is a good way to communicate effectively especially with relevant information to the company’s day to day workings.
While Tim Cook is not a creative force like Steve Jobs he is a competent and smart business man. He will lead Apple Inc. to a successful term with the help from information systems