Ceo - Kevin Plank

Powerful Essays
Kevin Plank, the Chief Executive Officer and President of Under Armour (UA), is an entrepreneurial hero that was recently added to the Forbes 400 list. He is also seen on other lists such as Forbes 40 under 40 and America’s 20 most Powerful CEOs 40 and Under. The youngest of five brothers, Plank always had the entrepreneurial spirit and a competitive drive to win. He started shoveling snow at the age of ten and held several jobs throughout his school days. He even had a small annual business, Cupid’s Valentine, which sold roses for Valentine’s Day. Plank says he put away $17,000 from the rose business, which was used as the start-up money for UA. Plank played football for Maryland, and as recalled by his teammates, he wasn’t the “biggest guy” or the “fastest guy,” but the one who “worked harder than anyone.” What he learned over the years on the football field is still used by him and has helped make him one of the most successful entrepreneurs today.
In all the stories about Planks childhood, schooling, athletic, and professional careers, he is described as an outgoing, people person. On the Big Five Personality Trait chart, he would be high on extraversion, agreeableness, conscientiousness and openness to experience. He always wanted to win, was good at motivating his teammates, he got along well with everyone and he was original and daring to take a risk and start up his own business. His internal locus of control probably contributed to him starting his own sports apparel business. Instead of being frustrated and blaming outside forces, he was able to figure out how to make it better and use it to his advantage.
The story of Under Armour begins in Maryland where Plank was a walk-on special-teams football player at the University of Maryland in 1995. He was fed up of having to change shirts often during his games and practice because he would sweat so much, his shirts would weigh him down and feel uncomfortable. During his senior year, he was in his dorm



Cited: Brown, Abram. "Under Armour Sprints To Higher Sales And Profits, Lifts Full-Year Outlook." Forbes 24 July 2012: 45. Print. Dessauer, Carin. "Team Player. For Under Armour CEO and Kensington Native Kevin Plank, It’s Always Been about the Huddle." BethesdaMagazine.com Mar. 2009: n. pag. Print. Jones, Gareth R., and Jennifer M. George. Essentials of Contemporary Management. Boston: McGraw-Hill, 2004. Print. Melby, Caleb. "Meet The 20 Newcomers To The Forbes 400." Forbes. Forbes Magazine, 19 Sept. 2012. Web. 13 Nov. 2012. . Roberts, Daniel. "Under Armour Gets Serious." Fortune 7 Nov. 2011: 152-62. Print. Subramanian, Ram, and Pradeep Gopalakrishna. "Under Armour." Business Case Journal 19.2 (2012): 62-83. Print. "Under Armour’s Kevin Plank on How to Motivate Employees." Interview by Ben Chase. Inc 1 June 2009: n. pag. Web. "An Empowering Brand. An Interview with Kevin A. Plank, President, CEO, and Chairman of the Board, Under Armour, Inc." Leaders Aug.-Sept. 2012: 18. Web.

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