thesis

Topics: Philippines, Fast food restaurant, Customer Pages: 2 (582 words) Published: July 29, 2014
Chapter I
Customer Satisfaction of Mang Inasal - Walter Mart Real Branch

Introduction

Most anyone will agree that customer service is one of the most important parts of your company's overall strategy to conducting business. Without customers you really don't have a business. Every company either has or thinks it has good customer service. However, if certain steps are not taken to ensure this, the reality of their situation is often far worse than their current perceptions. Customer feedback is an excellent way to track and measure your level of service. You should not only benchmark your company against your competition, but also against the goals you set for yourself. Once again, you must remember you are trying to not only meet, but exceed your customer's expectations. Good customer service is the foundation of any business. It provides a platform for continued growth and helps to build your businesses reputation. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long. Good customer service is also about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for them, in their turn becoming repeat customers. Customer service is important to an organization because it is often the only contact a customer has with a company. Customers are vital to an organization.

 Nowadays, people turn to the fast food chains to celebrate special occasions like a child’s birthday or for other social pleasures. For people living in a fast paced society, the fast food chains have become a necessity since it saves time and effort to cook. The fast food industry has come under criticism over concerns ranging from health issues, alleged animal cruelty, work exploitation and cultural degradation as people’s food habits have shifted from...
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