The Truth Behind the Billion Dollar Story and Lessons for the Dod

Good Essays
Secretary of Defense
Corporate Fellows Program

FINAL REPORT
ORACLE CORPORATION

Lt Col Linda R. Medler, USAF
May 2002

ORACLE CORPORATION
THE TRUTH BEHIND THE BILLION DOLLAR STORY AND LESSONS FOR THE DOD

by
Linda R. Medler, Lt Col, USAF
A Research Report Submitted to the Faculty
In Partial Fulfillment of the Graduation Requirements
Advisor: Mr. Eric Briggs, Director, Secretary of Defense Corporate Fellow Program
Washington, DC
May 2002
Disclaimer
The views expressed in this academic research paper are those of the author(s) and do not reflect the official policy or position of the US government or the Department of Defense. In accordance with Air Force Instruction 51-303, it is not copyrighted, but is the property of the United States government.
Contents
Page
DISCLAIMER ii
ILLUSTRATIONS vi
TABLES vii
PREFACE viii
EXECUTIVE SUMMARY xiii
ORACLE CORPORATION 1
Products and Services 2
Database 2
Tools and Applications 2
Consulting 2
Education 3
Support Services 3
Research and Development and Software Security 4
Financial Information 5
Leadership and Culture 7
Quality and Culture 7
The “Ellison” Factor 8
STANDARDIZING BUSINESS PROCESSES 12
Simplifying the Business 12
Sell Side, Buy Side, and Inside 13
Sell Side 14
Buy Side 17
Results of the Buy and Sell Process Transformation 21
INSIDE: CORPORATE RESTRUCTURING 23
Business As Usual—Fiefdoms and Stovepipes 23
Business in the Old Organizational Structure 23
A Simple Example--Marketing 24
Mandate for Change 25
Admitting there’s a Problem—the First Hurdle 25
Business the New Way 26
The Shared Services Model 27
Human Resources or the “B2E Transformation” 28
The Same Story for Finance 30
Eating Their Own Dog Food 33
Shared Services and Self-Service Lessons for the DoD 35
IT CONSOLIDATION AT ORACLE 39
Snap-Shot of IT Consolidation 40
Oracle’s E-Business Philosophy 41
Consolidating E-Mail—An Idea Who’s Time Had Come 42
E-mail Consolidation Approach 43



Bibliography: Interview with Ed Allen. Vice President-Development-Defense. Oracle Government, Education and Healthcare, Oracle Corporation, Reston, VA: September 28, 2001. Baum, David and others. “Oracle 25 Years of Technology Innovation.” Oracle Magazine, November/December, 2001, pp. 65-82. Davidson, Mary Ann. Security Seminar. “Information Security.” Lecture. Chief Security Officer. Oracle Government, Education and Healthcare, Oracle Corporation, Reston, VA: October 16, 2001. ________________________ “Information Security: Shell Game or Reality?’ Lecture. Secretary of Defense Corporate Fellows Company Day. Oracle Chief Security Officer. Oracle Corporation, Redwood Shores, VA: March 6, 2002. Davies, Ted Dragan, Richard V. “Clash of the Titans.” PC Magazine, March 26, 2002, on-line, Internet,25 April 2002, available from http://www.pcmag.com/article/asp, p Entis, Ira. “Homeland Security.” Oracle Customers-DoD. Lecture. Oracle Government Education and Healthcare, Reston, VA: 14 May 2002. “Final Report of the Secretary of Defense Corporate Fellows Program, 2001-2002.” Secretary of Henley, Jeff. Chief Financial Officer, “Driving e-Business Shareholder Value.” Briefing, Oracle Corporation, Redwood Shores, CA: Quarter 2, 2001. Interview with Tim Hoechst. Senior Vice President-Technology, Oracle Government, Education and Healthcare, Oracle Corporation, Reston, VA: September 27, 2001. Interviews with Cindy Kuzemka. Business Development Manager, Oracle Government, Education and Healthcare, Oracle Corporation, Reston, VA: October 8, 2001 and October 11, 2001. Interviews with John Miller. Vice President-Development-Defense, Oracle Government, Education, and Healthcare, Oracle Corporation, Reston, VA, August 24, 2001 and September 28, 2001. Interview with Jim McFarland. Vice President-Advanced Programs, Oracle Government, Education and Healthcare, Oracle Corporation, Reston, VA: September 27, 2001. “Oracle 9i Application Server Unified Messaging 9.0.2.” Oracle Corporation, n.p. available on line: http://messaging.us.oracle.com/collateral, 2002. Oracle Corporation. 2000 Annual Report. (Redwood Shores: 2001), on line, Internet, 25 April 2002, available from:

You May Also Find These Documents Helpful

  • Powerful Essays

    The $17.4 billion Auto Bailout GM and Chrysler get $17.4 Billion Bailout Thesis: Some have even asked the question as to why is the Federal Government giving Gm and Chrysler a 17.4 Billion dollar bailout when so many people are losing their homes? An emergency loan prevented bankruptcy for two Detroit automakers today, in a 17.4 billion dollar package given to General Motors and Chrysler, the Washington Post reported today. The Post notes that this is only the beginning of a financial bailout…

    • 1517 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    11 05/11/2014 America and the Truth of its ET and UFO History Theories and stories everyone heard of at point in their lives aren’t conspiracies anymore. The fact that there is ‘other life’ out there; aliens, UFO’s, are subjects that all humans should be aware of. We are only exposed to the thirteen planets in the solar system along with the names. The idea that life exists outside of planet earth is still debatable and a subject of high controversy. The untold truth about folklore, thousands of eyewitness…

    • 1337 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    The Truth Behind the Border

    • 2316 Words
    • 10 Pages

    Illegal Immigration: The Truth Behind The Border By: Carmen Farez Carmen Farez Civics Mr. Sckalor Period 2 Illegal Immigration: The Truth Behind The Border “Give me your tired, your poor, your huddled masses yearning to breathe free …” These are the words that once welcomed all immigrants to this country. Ever since this country was founded, we have had the basis of a nation that welcomes everyone…

    • 2316 Words
    • 10 Pages
    Best Essays
  • Good Essays

    The Truth behind the Lies

    • 911 Words
    • 3 Pages

    Countless cultures are destroyed on the basis that one is superior to another. African tribes have witnessed this throughout the 19th century from the European colonies that claimed these territories. Europeans believed that the African tribes were uncivilized, if not savage due to their differences physically and religiously. In Things Fall Apart, a novel by Chinua Achebe, an African man named Okonkwo, from the Ibo tribe, portrays the effects colonization has had on him, and the numerous traditions…

    • 911 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Truth Behind Zombies

    • 2654 Words
    • 11 Pages

    Jonathan smith Mrs. Cox English II 11 November 2013 The Truth Behind Zombies America’s most feared icon of the 21st century is none other than zombies. Most people think of zombies as horror fiction characters that mutilate humans and take over the world but there is more to them than meets the eye. There is even true logical and scientific reasoning behind this possible phenomenon. there are several explanations of how zombies could become a reality like voodoo rituals, mutating diseases, and…

    • 2654 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    The Truth Behind a Lie

    • 3117 Words
    • 13 Pages

    The Truth Behind a Lie Lena Madison Axia College of the University of Phoenix COM 120 Effective Persuasive Writing Pamela Strunk October 1, 2006 Sports are among the greatest of human pleasures, [and] one of the U.S.’ biggest industries…”(Sheed, 1995, p. 10). Success is considered by many to be the most important goal of sports, and at the level of professional sports, winning is the ultimate goal. Because winning is so important, athletes, whether they are young or old, professional or…

    • 3117 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    By Jonathon Hardcastle Advertising is more than just the means of disseminating product information. It is a primary communications tool of our economic system. Moreover, aside from its diverse role as a persuasive communication tool, it is also part of the everyday culture of virtually everyone. Actually advertising is a part of our social, cultural, and business environment. The specific reasons that a company chooses to advertise at a particular level is often difficult to determine. However…

    • 581 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Truth Behind 9/11

    • 1741 Words
    • 7 Pages

    The Truth Behind 9/11 September 11, 2001 is a time in U.S. history that everyone will remember, it holds a special place in almost every American’s heart, as well as the families in other countries who lost a loved one that day. Several groups of people within our own country and abroad believe that knowledge of this attack was held prior to the actual event. The U.S. government made the citizens believe that two airplanes crashed into the Twin Towers in New York City, and one airplane into the…

    • 1741 Words
    • 7 Pages
    Good Essays
  • Good Essays

    A belief or attitude that does not correspond to what is generally believed to be true or rational is Superstition. The study of psychology generally does not include any emphasis on these seemingly irrational beliefs that motivate behavior. Nevertheless, superstitious actions are common in our society. Avoiding walking under ladders in order to ward off disaster, crossing fingers for good luck, and knocking on wood surfaces to ensure continued prosperity or avoid tragedy are examples of commonplace…

    • 339 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Hamlet: The Truth Behind the Madness William Shakespeare seemed to be very interested in the topic of mental illness. In the article Shakespeare’s Minds Diseased: Mental Illness and its Treatment the writer connects his fascination with mental illness from his son in law being a doctor and how shakespeare may be connected that to his writing. The writer says “It’s usually accepted that shakespeare was influenced in medical matters by his son in law, the renowned doctor John Hall.” The amount of…

    • 563 Words
    • 3 Pages
    Good Essays