Part C: The influence of new technology on the print media industry
Answer the following questions using complete sentences in at least 150 to 200 words. Be clear and concise and explain your answers. Cite any outside sources consistent with APA guidelines.
1. How has the development of the Internet, wireless communication, computers, and handheld digital devices affected print media companies’ products and sales?
As I was researching to answer this questions, the first thing that came to mind was capitalism, there is a need to make a profit in most mass media efforts; therefore one could say that printed media companies had learned how to function in an ever changing world of technology. According to ”The Atlantic” (2012), printed newspapers are still making close, if not more, than 20 billion dollars a year off advertising, and readership is the same today as it was ten years ago if we count digital subscriptions . Printed media companies are also evolving to a more digitalized format, not only with better articles and credibility, but with their own web pages to make sure they also reach a younger audience that finds easier and convenient to read off a screen. Corporations are still investing in printed media, but now the competition for advertising money is diverse, mainly because the younger generation finds web searching convenient as opposed to research the way mass media was in the past, thru mass mail and in phone books.
2. What changes have print media companies made to incorporate new technology into their traditional products? Have these changes been successful or unsuccessful? Why or why not?
If we are to talk about media tradition, we need to start with brand recognition, which by itself tends to sell some daily newspapers because that is what families and companies do in daily basis. In order to compete with electronic media, some publications are charging their web with the same design and content that they have in traditional...
References: The Atlantic. (2013). Retrieved from http://theatlantic.com
Strategy-Business. (2013). Retrieved from http://www.strategy-business.com
Vivian, J. (2011). The Media of Mass Communication (10th ed.). : Allyn & Bacon
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