The Glass Ceiling Summary

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Equal Opportunities International Volume 12 Number 6 1993

Break on Through to the Other Side of the Glass Ceiling by Hamid R. Tavakolian The author can be contacted at the Department of Management, California State University, Fullerton, California 92634-9480, USA. A legendary and very successful Madison Avenue adman, David Ogilvy, was once quoted as saying, "The consumer is not a moron, she is your wife" (Landler, 1992). This type of statement was commonplace twenty to thirty years ago and summed up the sentiments of what was believed by many to be women 's contribution to society - going shopping for the family. While this statement may have had some truth to it decades ago, the perception as to where women stand in our society
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