Telstra Strategy Report

Topics: Mobile phone, Strategic management, Mobile network operator Pages: 13 (4463 words) Published: October 6, 2010
TELSTRA’S STRATEGY REPORT, 2010

Table of Contents
1. Introduction ------------------------------------------------------------------------ Pg4 2. Internal Analysis ------------------------------------------------------------------- Pg4-8 3.1 Strengths -------------------------------------------------------------------------- Pg4-5 3.2.1 Dominant Market Position -------------------------------------------- Pg4 3.2.2 Strong Network Infrastructure ---------------------------------------- Pg5 3.2.3 Good use of Strategic Alliances --------------------------------------- Pg5 3.2 Weaknesses ------------------------------------------------------------------------ Pg6 3.3.4 Overdependence on Australia ------------------------------------------ Pg6 3.3.5 Poor relations with regulatory bodies --------------------------------- Pg6 3.3 Opportunities ----------------------------------------------------------------------- Pg7 3.4.6 Expanding operations to China ---------------------------------------- Pg7 3.4.7 Mobile Broadband -------------------------------------------------------- Pg7 3.4 Threats ------------------------------------------------------------------------------- Pg7 3.5.8 Saturated Australian Mobile Market ----------------------------------- Pg7 3.5.9 High competition ---------------------------------------------------------- Pg7-8 3. Core Competencies -------------------------------------------------------------------- Pg8-9 3.1Possession of Copper Network --------------------------------------------- Pg8-9 4. External Analysis ---------------------------------------------------------------------- Pg9-10 5.5 Political ------------------------------------------------------------------------------ Pg9-10 5.6 Economical -------------------------------------------------------------------------- Pg10 5.7 Sociocultural ------------------------------------------------------------------------ Pg10 5.8 Technological ----------------------------------------------------------------------- Pg10 5. Porter’s Five Forces Model --------------------------------------------------------- Pg11-12 6.9 Threat of new Entrants ------------------------------------------------------------ Pg11 6.10 Rivalry among Established Firms ----------------------------------------------- Pg11-12 6.11 Bargaining Power of Buyers ------------------------------------------------------ Pg12 6.12 Bargaining Power of Suppliers --------------------------------------------------- Pg12 6.13 Threat of Substitutes ---------------------------------------------------------------- Pg12 6. Introduction of National Broadband Network and its impact -------------------- Pg13 7. Competitive Strategy of Telstra -------------------------------------------------------- Pg13-14 7.1 Corporate Social Responsibility (CSR) Policy ------------------------------------- Pg14 8. Future Challenges and Recommendations ------------------------------------------ Pg14 9. Appendixes -------------------------------------------------------------------------------- Pg15-17 10.1 Appendix 1 ------------------------------------------------------------------------ Pg15 10.2 Appendix 2 ------------------------------------------------------------------------ Pg16 10.3 Appendix 3 ------------------------------------------------------------------------ Pg17 10. References --------------------------------------------------------------------------------- Pg18-20

6. Introduction
Telstra is Australia’s major telecommunication market player, with the control of an infrastructure monopoly; it executes superiority in the industry. An internal analysis reveals the company as having competitive advantage through its extensive network coverage, but fails to maintain good relationships with...

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