Chipolte Mexican Grill

Topics: Fast food, Chipotle Mexican Grill, Chain store Pages: 60 (18123 words) Published: November 17, 2011
Chipotle Mexican Grill

Presented to
Dr. Robert McNeal
Department of Business Administration
College of Business Administration
Alabama State University

In Partial Fulfillment of the Requirements for the Course
MGT 462.01 Business Policies
5:30 M W (Spring 2009)

Submitted by:
Helena Bryant
Gianni Gilbert
Chad Jenkins
Juanterra Looney
Adana Wilson

Due: April 1, 2009
Transmittal Letter
April 1, 2009
To:Dr. Bob McNeal
From:Helena Bryant
Gianni Gilbert
Chad Jenkins
Juanterra Looney
Adana Wilson
Subject:The Chipotle Mexican Grill Analysis

We, the students of the Management 462.01- Business Policies, are submitting our company analysis performed on Chipotle Mexican Grill. The company analysis contains information on Chipotle’s current and corporate information, stakeholder analysis, external analysis, internal analysis, and SWOT analysis. In addition, the company’s level of strategies, portfolio analysis, strategy implementation, and strategy recommendation will also be discussed. Group 5 has evaluated and contrasted Chipotle Mexican Grill with the industry and their top two competitors, Panera Bread and P. F. Chang’s China Bistro. We have conducted research for the final results of the company analysis.

Enclosed: Chipotle Mexican Grill Analysis
[pic] [pic] [pic]
[pic] [pic]
Table of Contents
Executive Summary……...……………………………………………………………………1 Introduction………………………………………………………………………….……....…1 Purpose……………………………………………………………………………….….1 History of Chipotle Mexican Grill…………………………………………………....…2 Current Summary…………………………………………………………………….....3 Stakeholders and the Corporate Mission…………………………………………………4 Stakeholder Impact Analysis…………………………………………………….….…4 Mission Statement…………………………………………………………………....…5 Values and Goals…………………………………………………………………….…6 Corporate Governance…………………………………………………………………6 Ethical Climate……………………………………………………………………..……8 Corporate Social Responsibility…………………………………………………….…9 External Analysis …………………………………………………………………………..…9 Description of the Industry ………………………………………………………….…9 History of the Industry…………………………………………………………………10 Economic Characteristics of the Industry………………………………………...…11 Porter’s Five Forces Model………………………………………………………...…12 Lifecycle Analysis…………………………………………………………….……..…18 Key Factors for Competitive Success ……………………………………….…...…19 Description of Key Competitors………………………………………………………20 Company Positioning………………………………………………………………….21 Strategic Group Map…………………………………………………………………..22 Attractive industry for investment…………………………………………………….22 Prospects for Above-Average Profitability…………………………………………..23 Summary of Opportunities and Threats……………………………………………..23 Internal Analysis……………………………………………………………………………...24 Competitive Advantage ……………………………………………………….……...24 Generic Building Blocks……………………………………………………………….25 Value Chain Analysis………………………………………………………………….28 Distinctive Competencies…………………………………………………….……….31 Durability of Competitive Advantage………………………………………………...32 Competitive Strength Assessment…………………………………………………..33 Financial Performance………………………………………………………………...34 Summary of Strengths and Weaknesses…………………………………………...37 SWOT Analysis……………………………………………………………………………….38 Strategies to Pursue…………………………………………………………………..38 Strategic Issues…………………………………………………………….………….39 Strategies………………………………………………………………………………….…..39 Functional-level Strategies………………………………………………………..…39 Business-level Strategies………………………………………………………….….43 Strategies for Fragmented Industry ………………………………………………....44 Strategies for the Life Cycle Stage…………………………………………………..44 Global-Level Strategies……………………………………………………………….45 Corporate-Level Strategies…………………………………………………………...46 How well is the Present Strategy Working………………………………………….46 Portfolio...

References: (2007). Chipotle Mexican Grill, Inc. 10-k Annual Report.
(2008). Chipotle Mexican Grill, Inc. 10-k Annual Report.
Adamy, J. (2007). Burrito Chain Assembles a Winning Combo; Ignoring Fast-food Formula, Chipotle Promotes Service, Costly Natural Ingredients. Wallstreet Journal, Eastern edition. Retrieved from Wallstreet Journal database.
Adamy, J. (2008). Corporate News: Chipotle Results Rattle Investors as Stock Falls. Walstreet Journal, Eastern edition. Retrieved from Wallstreet Journal database.
Anonymous. (2009). Investor Relations Home. Retrieved February 15, 2009, from Chipotle Mexican Grill Company Website: http://phx.corporate-ir.net/phoenix.zhtml?c=194775&p=irol-irhome.
Anonymous. (2007). Chipotle: Fast Food with ‘Integrity’. Innovation. Retrieved February 20, 2009, from http://www.businessweek.com/innovate/content/feb2007/id20070216_695485.htm
Anonymous
Anonymous. (2009). Chipotle Mexican Grill, Inc. at Cowen and Company Consumer Conference- Final. Fair disclosure Wire. Retrieved February 26, 2009, from Wallstreet Journal database.
Anonymous. (2008). Analyst Actions: Chipotle, Cirrus Logic, Omniture. Word on the Street. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/jul2008/pi20080724_890328.htm.
Anonymous. (2009). S&P Picks and Pans: GE, Google, Harley- Davidson, AMD, Microsemi, Chipotle. S&P Stock Picks and Pans. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/jan2009/pi20090123_495529.htm.
Anonmous. (2009). Restaurant review: Qdoba’s casual Mexican style a Popular Trend [The News-Sentinel, Fort Wayne, Ind.]. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from www.businessweek.com.
Anonymous. (2009). Sector Snap: Analyst cuts restaurant ratings. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from www.businessweek.com.
Anonymous. (2009). Chipotle Mexican Grill, Inc. to Present at the 30th Annual Institutional Investors Conference. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from www.businessweek.com.
Anonymous. (2009). Chipotle Mexican Grill, Inc. to Present at the Morgan Stanley 2009 Retail Field Trip. Consumer Discretionary Sector Hotels, Restaurants, & Leisure Industry. Retrieved March 19, 2009, from businessweek.com.
Anonymous. (2009). Campaign keeping the heat on Chipotle. The Hays Daily News. Retrieved March 19, 2009, from www.businessweek.com.
Anonymous. (2008). Movers: Best Buy, Priceline.com, Chipotle, Bear Stearns, Kraft. Market Movers. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/feb2008/pi20080215_445499.htm
Anonymous
Barker, R. (2005). Chipotle’s Jalapeno of an IPO. The Barker Portfolio. Retrieved March 19, 2009, from http://www.businessweek.com/magazine/content/05_48/b3961032.htm.
Bogardus, C. (1999). The right tools can help operators identify and track customers for the millennium. Nation’s Restaurant News vol. 33. Retrieved March 11, 2009, from Wallstreet Journal database.
Bogoslaw, D. (2008). Growing Pains for Chipotle. Stocks in the News. Retrieved February 20, 2009, from http://www.businessweek.com/investor/content/feb2008/pi20080215_071053.htm
Burritt, C
Casey, M. (2003). Mapping Out Menus. Restaurants and Institutions vol.113. Retrieved March 11, 2009, from Wallstreet Journal database.
Cebrzynski, G. (1998). Creating brand loyalty sometimes requires a new approach. Nation’s Restaurant News vol.32. Retrieved March 11, 2009, from Wallstreet database.
Cebrzynski, G. (2008). Survey: Food quality seen as a significant factor in building customer loyalty. Nation’s Restaurant News vol 42. Retrieved March 11, 2009, from Wallstreet Journal database.
Chipotle Mexican Grill (CMG). (2008). Retrieved January 17, 2009, from Morningstar database.
Chipotle Mexican Grill (CMG). (2008). Retrieved January 17, 2009, from Standard and Poor’s Net Advantage database.
Chipotle Mexican Grill (CMG). (2008). Retrieved February 03, 2009, from Business and Company Resource Center database.
Chipotle Mexican Grill (CMG). (2008). Retrieved February 10, 2009, from Mergent Online database.
Chipotle Mexican Grill-Menu: Encyclopedia II. (n.d.) Global Oneness Co-Creating a Happy World. Retrieved March1, 2009, from http://www.experiencefestival.com/a/chipotle%20mexican%20grill%20-%20menu/id/4921164.
Cowan, L. (2005). Chipotle, Morton’s Move on IPO’s. Wallstreet Journal, Eastern edition. Retrieved from Wallstreet Journal database.
Forgrieve, J. (2006). Chipotle net income more than doubles ; Burrito chain says same-store sales up by 11.3 percent. Rocky Mountain News p.3b. Retrieved March 18, 2009, from Wallstreet Journal database.
Hill, C.W.L., & Jones, G.R. (2008). Strategic Management an Integrated Approach (8th Ed.) Boston: Houghton Mifflin Company.
Hill, C., & Jones, G. (2008). Strategic Management an Integrated Approach (8th ed). Boston, MA: Houghton Mufflin Company.
Klein, K. (2008). Finding the Perfect Location. Smart Answers. Retrieved March 19, 2009, from http://www.businessweek.com/smallbiz/content/mar2008/sb20080324_098559.htm.
Kuchment, A. (2008). A Chain That Pigs Would Die For; Can food be fast and fastidious? Chipotle Mexican Grill insists on humanely raised meat. Newsweek vol.151. Retrieved February 26, 2009, from Wallstreet Journal database.
Matthews, B. (2007). Chipotle’s Got Growth. The Motley Fool. Retrieved February 6, 2009, from www.Fool.com.
Munarriz, R. (2007). Another Reason Why Chipotle Rocks. Motley Fool Rule Breakers. Retrieved February 6, 2009, from www.fool.com.
Owens, J. (2009, Jan 6). Analyst Report. Morningstar. Retrieved from Morningstar database.
Pearce, J. & Robinson, R. (2009). Strategic Management: Formulation, Implementation, and Control (11th ed). New York, NY: McGraw-Hill Companies.
Pearce, J. & Robinson, R. (2009). Competitive Strategy (11th ed). New York, NY: McGraw-Hill Companies.
Prior, A. (2008). Ad Notes….Wallstreet Journal Eastern edition pg. B6. Retrieved March 29, 2009, from Wallstreet Journal database.
Robbins, S.P., & Coulter, M. (2007). Management 9th Edition.Upper Saddle River: Pearson Education, Inc.
Shwitt, K. (2008). Chipotle Posts 62% Net Increase, Shares Fall after Hours. Wallstreet Journal, Eastern Edition. Retrieved from Wallstreet Journal database.
Smith, J. (2008). Niman Ranch featured at Iowa Dinner. The Blade pg. D.1. Retrieved January 20, 2009, from Wallstreet Journal database.
Steverman, B. (2008). Have we had Enough Chipotle? Investing. Retrieved March 19, 2009, from http://www.businessweek.com/investing/insights/blog/archives/2008/02/have_we_had_eno.html.
Steverman, B. (2008). Lean Times for Restaurants. Investing. Retrieved March 19, 2009, from http://www.businessweek.com/investor/content/apr2008/pi2008047_931670.htm.
Szkotak, S. (2008). Rising Local Food Demand Strains Small Farms. The Charleston Gazette pg. c2. Retrieved February 26, 2009, from Wallstreet Journal database.
Starks, C. (2008). Chipotle Goes Green in Gurnee. Chicago Tribune pg.3. Retrieved February 26, 2009, from Wallstreet Journal database.
Taylor, M. (2007). 2007 CEO of the Year. ColoradoBiz vol.34. Retrieved March 18, 2009, from Wallstreet Journal database.
Ziobro, P. (2008). Corporate News: Darden to Raise Meal Prices Amid Higher Costs. Wallstreet Journal, Eastern Edition. Retrieved from Wallstreet Journal database.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • W1A1 Chipotle Mexican Grill Strategy Im Essay
  • Essay on Chipotle Mexican Grill
  • Chipotle Mexican Grill Essay
  • Chipotle Mexican Grill Essay
  • Mission, Vision, Values, and Principles of Chipotle Mexican Grill Essay
  • Chipotle Mexican Grill Inc Food With Integrity Essay
  • Chipotle Grill Case Study Essay
  • Chipotle Mexican Grill Essay

Become a StudyMode Member

Sign Up - It's Free