Tata Motors
Topics: Tata Motors, Automotive industry, Strategic management, Automobile / Pages: 9 (2457 words) / Published: Sep 15th, 2010

Contents Industry Overview 3 Porter’s 5 Forces 3 1. Bargaining Power of Suppliers 3 2. Bargaining Power of Buyers 4 3. Rivalry Among Competitors 4 4. Barriers to Entry 5 Barriers to Exit 5 5. Threat of Substitutes 6 Overall Industry Attractiveness 6 Emerging Trends in the Industry 7 Value Chain Analysis 7 VRIO FRamework 8 1. Design and technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size cars and Utility vehicles 11 Recommendations 11 Improvements in Cars and UV vehicles 11 Increased competition 11 Evaluation of Recommendations 12 Strategy 12 Conclusion 13 References 13

Industry Overview
The Indian Passenger Vehicle Market has been growing at a CAGR of 12.6% over the last 7 years, with 15% of the growth concentrated in the Compact Car segment. Market forecasts indicate volumes to reach 3 million by 2015 with a CAGR of 8.6% over the next 5 years. With vehicle finance penetration facilitated by competition among banks and NBFCs, increase in disposable income and fuel efficiency vehicles will drive the demand for passenger cars.
Porter’s 5 Forces
Bargaining Power of Suppliers
The number of suppliers and the industry’s importance to suppliers are quite high. So are the industry’s threat of backward integration and the supplier’s threat of forward integration. Contribution to cost by the suppliers and costs of switching between suppliers are low, so is contribution to quality. Availability of substitutes is moderately low. Therefore, on the whole, bargaining power of suppliers is moderate.

Porter’s 5 Forces: Bargaining Power of Suppliers

Bargaining Power of Buyers
The number of buyers and their contribution to cost and quality are very high, since the buyer is quite educated and informative. The buyer’s threat of backward integration is low and the



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