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Swot Zara Analysis

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ZARA是西班牙Inditex集团旗下的一个子公司,它既是服装品牌,也是专营ZARA品牌服装的连锁零售品牌。1975年设立于西班牙的ZARA,在世界各地56个国家内,设立超过两千多家的服装连锁店。ZARA深受全球时尚青年的喜爱,设计师品牌的优异设计,价格却更为低廉,简单来说就是让平民拥抱High Fashion。
Zara, a Spanish-based chain owned by Inditex, is a clothing retailer who has taken a new approach in the industry. Zara stores are company-owned, except where local legislation forbids foreigner-owned businesses. It was first open in 1975, originally a lingerie store, then the product range expanded to incorporate women’s fashion, menswear and children’s clothes. Until now, Zara has more than 2 thousand stores located in 68 countries around the world.

S: 顾客导向;垂直一体化;高效的组织管理;强调生产的速度和灵活性;不做广告不打折的独特营销价格策略等。灵敏供应链
Produce a product that can adjust and fit multiple trends and can adapt quickly to new style. With their unique strategy, Zara has the competitive advantage to be sustainable. By owning its in-house production, Zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. offer the latest trends and fashions before their competitors. the ability to produce an item of clothing within as little as only 2 weeks and get it shipped out to it’s stores for customers to purchase. it targets the young fashionable consumers who are always looking for the latest hip trends and the older consumer who is looking for a bargain plus a good quality clothing item
W:
O:
T: Zara also faces threats in the form of Protectionism laws in new potential markets, possibility of natural disasters in the Galacia region of Spain and government instability. face traditional retailers in the apparel industry such as Hennes and Mauritz (H&M) and The Gap

Zara needs just two weeks[1] to develop a new product, launches around 10,000 new designs each year. Its design team produce an incredible 11,000 different designs a year.
As it makes the clothes itself, it can react quickly to changing market trends possibly the most innovative and devastating retailer in the world,

Zara is the flagship chain store of Inditex Group.
Zara is a vertically integrated retailer. Unlike similar apparel retailers, Zara controls most of the steps on the supply-chain: It designs, produces, and distributes itself
Shortening the product life cycle means greater success in meeting consumer preferences

The company's success is proof that it is still possible to build a massive brand by doing no more than meeting a market need.
It has achieved this without any advertising or promotion and without outsourcing its manufacturing to countries where labour is cheap. Zara Clothes, unlike other clothing companies, this brand has a short design to production cycle that allows them to release a lot of great new clothes every year, more than most other large clothing companies

This is what makes Zara clothing so special. While other clothing companies are struggling to put out a lot less fashion every year (Sisley Clothing), this brand finds what people want and produce it quickly and efficiently. One of the interesting things about this brand is that they're known to completely change the clothes and accessories they have available once every month or so. They're one of the few clothing companies that can do this over and over again throughout the year. Another company that can is Hollister Clothing. People love this, though, because it means there are constantly fresh, new styles being made available.

Zara employs creative teams to keep track of customers' tastes and communicate them to store managers, and makes sure that their designs are appealing to the customers.

Zara main competitors' are three according to the near analysis of the market that are Gap, H&M and Benetton. They are having their own characteristics for example they completely outsource their production to factories around the world ,many of them in low cost Asian countries which is not in considerations of Zara who produce in Europe although the high labor cost but it's the business game and each one has his roles.

• Close watch on trends & buying behavior
• Quick decisions
• Inventory Control
• Distribution

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