Preview

Summary Of The Dangerous Way Ads See Women

Satisfactory Essays
Open Document
Open Document
267 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Summary Of The Dangerous Way Ads See Women
For many, their first comments about a movie star or actress may be, "she is so beautiful" or "I wish I looked like her". Visual media is often the first place young women look and start to believe that they are not up to society's beauty standards. This is often because actresses and models have unrealistic body images. Kilbourne in "The Dangerous Way Ads See Women" displays various ads showing how various visual medias demean young women. Many of these ads give young girls the impression that if you are not physically beautiful, life is going to not be as fulfilling. The ads that Kilbourne shows are a lot harsher than the ads one might see today, one of the ads even saying "If your hair isn't beautiful the rest hardly matters". I believe
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Jean Kilbourne Killing USftly 4
    • 835 Words
    • 4 Pages

    Jean Kilbourne Killing USftly 4

    It characterizes how women are portrayed as objects, not humans. This is represented by a series of advertisements focused on certain body parts, for instance, a woman’s legs or breasts, which apparently dehumanizes women. The issues related to the advertisements presented in this film include a major decline in self-esteem experienced by adolescent females, eating disorders, and violence against women, among other examples. As a result, Kilbourne immediately stresses her opinions that females are bombarded with a multiplicity of insecurities compared to males growing up. She blames this imbalance of self-esteem to the models that indirectly push women to look up to the unreachable ideal image portrayed in advertising. The result is damaging to our collective psychological makeup as far as the way we view women in the real world and how women view…

    • 835 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Tough Guise Gender
    • 553 Words
    • 3 Pages

    Tough Guise Gender

    The media has allowed others to expect that all women must have a perfect body. Young girls are seeing these messages and trying to mold themselves into these bodies. After this assignment, I was able to reflect how the media’s portrayal affects women’s self-esteem. We strive for unreachable expectations that aren’t real. They cause harm to a young girl’s self-image. I was also able to realize that ads and popular songs objectify women in a disgusting manner. It is upsetting to realize how many young girls listen and see these types of ads and songs. It is horrible that so many people are actually taking these fake images into consideration and striving for that type of body. By watching these films and applying them to real life examples, it has allowed me to understand that these issues are greater than we…

    • 553 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Gender Stereotypes Of Beauty In The 1950s
    • 1245 Words
    • 5 Pages

    Gender Stereotypes Of Beauty In The 1950s

    Throughout the decades of time, society has been continuously determining the perception of what it is to be "beautiful." The American standard of beauty is often reflected upon advertisements that convey an unrealistic expectation for most everyday women. Whereas, teenagers have grown to interpret advertisements as a model for how they should appear physically. Marilyn Monroe was perceived as the epitome of beauty in the 1950s. The well-known sex symbol was recognized because of her curvaceous build. But for instance, Twiggy, a popular model in the midst of the 1960s, later set a misconstrued standard to what was beautiful. With the rising of her stardom, the glamorization of being thin was beginning to take a turn on a more positive note. That is until the famous 90s heroin chic model, Kate Moss, hit the scene taking the modeling industry by storm in an unhealthy manner with her campaign "Nothing tastes as good as skinny feels." As time continues to inevitably move forward in American culture, as will the image and conception of what beauty truly is in the eyes of our society.…

    • 1245 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Cutting Girls Down To Size Analysis
    • 629 Words
    • 3 Pages

    Cutting Girls Down To Size Analysis

    There comes a point in every female’s life in which she starts to have insecurities, doubts her opinions, and loses her “voice.” The reason for this state of mind females have is because of the strong correlation with how advertisements make girls feel. These ads, that women see everywhere, tell them that their values and view on beauty need to change. They are now forced to see that having brand names, being thin, and wearing makeup to alter their faces is the only way they will be beautiful. It only adds fuel when a majority of the models that we see in commercials, advertisements, and runways embody and aspire to be what this view of beauty is.…

    • 629 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Analysis Of Killing USftly 3: Advertising's Image Of Women
    • 839 Words
    • 4 Pages

    Analysis Of Killing USftly 3: Advertising's Image Of Women

    While Dolce and Gabbana are known for their racy advertisement campaigns, many felt that an advert published in 2007 crossed the line and promoted violence against women. The advert was published in a magazine for their spring issue and caused a short term rise of 21% in revenue however, it sparked worldwide controversy as the image strongly suggests a stylised gang rape. Dolce and Gabbana often uses sex appeal as an advertising tool, creating abstract pieces that feature scantily dressed women. In this advert it is made clear that the woman is not a willing participant in the acts and is being held against her will. In her speech “Killing Us Softly 3: Advertising’s Image of Women” Jean Kilbourne states that “advertising sells values, images,…

    • 839 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Sexual Objectification In Advertising
    • 990 Words
    • 4 Pages

    Sexual Objectification In Advertising

    Today’s society uses much more sexual advertisement then years in the past. They portray young women and men as objects, as they try to vigorously force a product down a person’s throat, by trying to sexually please them or conform to their social norms. However many people that watch these advertisements go buy the product, because there is images of sexually appeasing men and women. In this paper I will summarize the effects that advertising agencies have on people, as well covering the dehumanization of the people modeling and whether the agencies are actually selling their product or there conformity for sex.…

    • 990 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Media sends unhealthy signals to young women
    • 423 Words
    • 1 Page

    Media sends unhealthy signals to young women

    Every girl has seen a woman in the media stick thin, sun kissed, envy of the way she looks “perfect”. Women that are put on television, a magazine or advertisements is ultimately fake with Photoshop, makeup and plastic surgery. This is a dangerous perception of beauty which has resulted in a decline in self-acceptance. Many girls any age struggle with their image believing that they are not thin enough, their hair is not long enough, or even they believe that they are ugly. I believe that the social stereotype of beauty should go back to the 50’s.…

    • 423 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Nicole James Perception Of Beauty
    • 434 Words
    • 2 Pages

    Nicole James Perception Of Beauty

    The message sent by the concept of media itself is that one’s self-worth can be measured rather accurately through the perception of others. According to James (2013), “Beauty plays a significant role in women’s lives, but throughout the use of ideals, women’s perceptions can be easily altered in high levels of insecurities” (p.2); thus, depicting how socially constructed beauty standards, determine the existence of one’s self-esteem. The most prominent way of influencing a woman’s body image, is through media representations and advertisements. Since the development of technology, in particular photo-shop and airbrushing, media has strengthened its grip on today’s society. Since social media has employed the idea of associating fame with likes, in their absence people feel worthless, empty, and not beautiful. Additionally, despite one’s whereabouts and country of birth, they still have to abide to that society’s standards. Advertisements have taken over the idealism of consumerism, and are using the dangerous vanity found in various cultures, to inflict upon women, how beauty “should” look like. As James (2013) stated in her article, “Through advertisements on television and in fashion magazines, the media has embedded ideal Western appearances on women” (p.2), therefore they must be blindly followed in order to be praised and valued. In the frame of…

    • 434 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Social Media's Negative Effects On Women Today
    • 1069 Words
    • 5 Pages

    Social Media's Negative Effects On Women Today

    According to this article “clinical work led her to scrutinize how media advertisements set unrealistic expectations of girls' physical appearance” (Polce-Lynch, Mary, Barbara J. Myers, Wendy Kliewer and Christopher Kilmartin, 2001) This explains how even advertisement companies like Victoria secret can set high standards for young girls. They believe that they have to look a certain way to be accepted into society and how it distorts their brains. In the same article they state that they tested 116 girls in the grades 5, 8, and 12. The results showed that the girls had much lower self esteem than the boys did. Why is it that girls are found suffering with body images more than boys are? Are the standards set higher for girls? Or is social media having an impact on how they should look based on popular accounts on…

    • 1069 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Rhetorical Analysis
    • 1668 Words
    • 7 Pages

    Rhetorical Analysis

    Every day, thousands of teenage and college-aged girls flip through the pages of tabloids and fashion magazines, admiring the glossy images of models and celebrities. While this habit is seemingly casual and innocent, for many it becomes an obsession that is interlinked with a struggle to attain an ideal yet unrealistic body image. In their articles, Meredith Baker and Walter Vandereycken discuss the media’s influence on young women, agreeing that media exposure has a strong negative impact on young women’s self-esteem.…

    • 1668 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Media And Negative Body Image
    • 219 Words
    • 1 Page

    Media And Negative Body Image

    In this era, both men and women are obsessed with beauty and obtaining perfect bodies to be accepted by society. The majority of the population can be found on social sites or watches numerous hours of television a year, which contain advertisements and product placement. The media is responsible for creating the idea of what body image and beauty standards are accepted. Body image plays a very important role in our society in shaping our identities. Advertisements can have both benefits and damages depending on the illustration, model, and message. In the United States, the damages associated with negative body image is a significant problem as young adolescents, in an effort to adhere to the supposed criterion of beauty, consequently develop…

    • 219 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Sexualization In Advertising
    • 1684 Words
    • 7 Pages

    Sexualization In Advertising

    In the last one hundred years, advertisers and film directors have gotten lazy in their fields. Even the writers and directors of commercials have started to lose their talent. Have you noticed that whatever product you are looking into, from burgers to perfume, scandalously clad models and actresses crowd the shot, while the actual product is touched or used once or twice? This is due to the idea that’s been sweeping the offices of writers everywhere, that “Sex sells”. A lack of moral values has been polluting our television channels and commercials between shows, and it’s gotten to the point that women are so overly sexualizxed a new mother can’t even feed her infant child in public without unnecessary criticism and insults. In this modern…

    • 1684 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Media Body Image

    • 1092 Words
    • 3 Pages

    Media Body Image

    The body type portrayed in advertising as the ideal is possessed naturally by only five percent of females. Forty seven percent of girls in 5th-12th grade reported wanting to lose weight because of magazine pictures. Sixty nine percent of girls in 5th-12th grade reported that magazine pictures influenced their idea of a perfect body shape. Females are more than twice as likely as men to be portrayed as sexual objects (which means turning women into objects for sexual pleasure) during prime time commercials. Products for children also reinforce girls’ value on “sexiness,” such as Bratz dolls wearing bikinis and fishnets and thongs for seven-year-olds (yes you read that correctly). 46 percent of all high school age students, and 62 percent of high school seniors, have had sexual intercourse; almost nine million teens have already had sex.. What we market to young girls is the number one issue. Sexualization in media is everywhere. From a young age, boys and girls are told by the media that girls should be more focused on their looks and ultimately their sex appeal. Sex appeal is portrayed as only skin deep in the media. North American’s expectations of beauty are very unrealistic. Media and entertainment is affecting our younger generations standards of morals and self-image.…

    • 1092 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Sociology
    • 1918 Words
    • 8 Pages

    Sociology

    The majority of women are mainly found in magazines. Here they are shown as ‘well groomed’, ‘attractive’ and ‘sexy’. This is an appeal to attract men. In magazines they take lead role over men and are directly shown on front of the magazines in a sexual way. Women in the media are often seen as ideals for other people to inspire to and this is the reason why many women on magazines are seen as ‘perfect’.however, this has negative effects on young teenagers who aspire to look like them.…

    • 1918 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Women Body Image
    • 1644 Words
    • 7 Pages

    Women Body Image

    Young women’s body image in the 21st century is largely influenced by mass media. In today’s world, advertisements can be seen almost everywhere you look. Young women see advertisements on billboards as they drive or walk by places, on buses that are passing by, on benches they may sit on, in magazines that they pick up to read and on the TV they watch to escape from a long day. The cell phones that are glued to their hand 24/7 also subject them to seeing advertisements on the internet and social media. A lot of the advertisements that you see in these places are typically photos or videos of beautiful women that use a certain product or wear certain clothes. Just by seeing these advertisements, young women are being influenced on what products…

    • 1644 Words
    • 7 Pages
    Better Essays
    Read More

Related Topics