Study of Consumption of Tata Pipes in Retail Sector of Four Major Districts of Jharkhand

Topics: Jamshedpur, Tata Group, Steel Pages: 25 (7995 words) Published: February 26, 2013
1.1 Background of the Study
The Birth of Pioneer: Jamshetji Nusserwanji Tata: was born to Nusserwanji and Jeevanbai Tata on 3 March 1839 in Navsari, a small town in South Gujarat. Nusserwanji Tata was the first businessman in a family of Parsi Zoroastrian priests. He moved to Bombay and started trading. Jamshetji joined his father in Bombay at the age of 14 and enrolled at the Elphinstone College. He was married to HirabaiDaboo while he was still a student. He graduated from college in 1858 and joined his father's trading firm. It was a turbulent time to step into business as the Indian Rebellion of 1857 had just been suppressed by the British government. Jamshedji worked in his father's until the age of 29. In 1868, he started a trading company with a seed capital of Rs. 21,000. In 1869, he acquired a bankrupt oil mill in Chinchpokli, converted it into a cotton mill and renamed the mill Alexandra Mill. He sold the mill two years later for a healthy profit. Thereafter he set up a cotton mill in Nagpur in 1874. He christened it Empress Mill on 1 January 1877 when Victoria was proclaimed Empress of India. He devoted himself to bringing to fruition four of his key ideas: setting up an iron and steel company, a world-class learning institution, a one-of-a-kind hotel and a hydro-electric plant. “We do not claim to be more unselfish, more generous or more philanthropic than other people. But we think we started on sound and straight forward business principles, considering the interests of our shareholders, our own, and the health and welfare of the employees the sure foundation of our success.”- J. N. Tata (1839-1904)

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1.2 Scope of the Study
There is a great significance of this research study both to the organization and me as an individual as a management student. The research provides different facts and figures that can help Tata tubes to know market potential and to estimate the requirement of Tata pipes in the market of Jharkhand. Tata tubes is a subsidiary company of Tata Steel which has a great scope of growth especially in an around the areas of the state of Jharkhand. But due to some issues and reasons the company has not performed up to the mark in last 2 to 3 years in the segment of commercial pipes. This research aims to find out the market potential of Tata Pipes in major consumption centres of Jharkhand.

1.3 Objectives of the Study The objectives of the study were: i. To give correct information to the management of Tata Tube for having the detailed market scenario of Steel Pipes. ii. iii. iv. v. vi. vii. To find out the areas of satisfactions and dissatisfactions of Tata Tubes. To find out the strengths and weaknesses of competitors in the market of steel tubes. To find out the future demand of steel tubes. To find the market size of Steel tubes in Jharkhand. To find out the factors that effects the demand for steel tubes To analyse data and make recommendations about possible improvement in attributes of the product so that demand for Tata’s product can be increased.

1.4 Section Details:
This project report has been divided into five parts respectively. Chapter 1 is Introduction which describes the background of the study with a brief introduction of the research problem and objectives. Chapter 2 is Research Methodology in which the research method adopted in this project describes the nature and source of data in this section. Chapter 3 is Organization Profile along with its vision and mission statement is described in this section, with a detailed description about its market structure. Chapter 4 includes Analysis and Discussion part giving information regarding the market structure of Tata Pipes, Retail and Percentage Sale of branded Pipes.

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Chapter 5 is Conclusion and Recommendations, this section concludes and gives necessary suggestions followed with Reference and Annexure.

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2.1 Research Design...

References: Books:
• Kothari, C.R, Research Methodology, New Age International (P) Limited, Publishers, New Delhi, 2006
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