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Strategic Planning

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Strategic Planning
Channels of Distribution

Our channels of distribution will deal with how we connect to our customer segment, how we raise awareness of our product to our customer segment, how we deliver our products to our customers and how we handle returns of our products. Our channels of distribution will vary each year that we expand our products to different customer segments. We will set up and establish a website that features our products and highlights the value proposition of our products. This will be our direct channel of distribution. This will allow for us to raise awareness of our products value proposition, gain exposure of our product, sell our products, and allow for customer support. Our website will feature information on our products and be a convenient way to purchase our products from anywhere. By securing a contract with United Parcel Service and the United States Postal Service, we will be able to deliver our products to anyone, either domestic or international, at any time a product is purchased. Deliveries will go be prepared and packaged the day which the order is placed and sent out the following morning for delivery via one of our two couriers. United Parcel Service will be able to handle our international deliveries across the globe and the United States Postal Service is only able to deliver products in the United States, so they will most likely handle our domestic deliveries. Our website will also serve as a customer support center for our customers who have questions or complaints about our products. Our website will serve as a source for our customers to file claims for return or replacement of our products. In order to file a claim for replacement of a defective product, the defective product must still be under warranty. A product will be covered under warranty for 90 calendar days from the date of purchase. Proof of purchase is also required in this situation. Customers will be able to go online, enter the returns and

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