3M4 UniversalRobinaCorp NissinYakisoba

Topics: Retailing, Ramen, Supermarket Pages: 18 (3454 words) Published: March 9, 2015
University of Santo Tomas
College of Commerce and Business Administration
1st Semester, A.Y. 2014 – 2015

A Comprehensive Distribution Plan for Nissin Yakisoba of Universal Robina Corporation

Submitted to:
Mr. Mario C. Angeles

Submitted by:
Ortega, Anne Kimberly M.
San Juan, Chrisgine Mae V.
Santos, Alexandra Nicole P.
Sedano, Pauline Kirstin L.

3M4

15 November 2014

2
TABLE OF CONTENTS

Page
I.

II.

III.

IV.

V.

VI.

VII.
VIII.

IX.
X.
XI.

Company Profile
A. Brief History
B. Mission / Vision Statement
C. Product / Service Offerings
D. Selected Product / Brand to be studied
Macroenvironment Analysis
A. Economic
B. Political-Legal
C. Socio-cultural
D. Demographic
E. Technological
Industry Analysis
A. Industry participants
B. Competitor analysis
i. Product
ii. Target market
iii. Product features and benefits
iv. Packaging
v. Labeling
vi. Wholesale and suggested retail price
vii. Distribution network
SWOT Analysis
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Gap Analysis
A. Manufacturer-Wholesalers
B. Manufacturer-Consumers (industrial / household)
C. Wholesaler-Resellers
D. Resellers-Consumers (industrial / household)
Current Channel Structure
A. Illustration of Current Channel Structure
B. Explanation of Current Channel Structure
Final Distribution Analysis
Objectives
A. Company objectives
B. Marketing objectives
C. Distribution objectives
Distribution Strategies
Recommendations
Appendix

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3
I.

Company Profile
A. Brief History
John Gokongwei started as a trader/importer way back 1954. He started a corn milling plant to produce glucose and corn starch, Universal Corn Products (UCP), the first linchpin of the company that would become the URC we know today. To stay ahead in the game, Mr. Gokongwei had to diversify by producing and marketing his own branded consumer foods, similar to the multinational companies in the country like Nestle and Procter & Gamble. In 1961, Consolidated Food Corporation was born. Their first product was Blend 45, the first locally-manufactured coffee blend.

In 1963, Robina Farms started operations, beginning with poultry products. Robichem Laboratories was put up to cater to the veterinary needs of the farms businesses later that decade.
Universal Robina Corporation was established in 1966 and pioneered the salty snacks industry through Chiz Curls, Chippy, and Potato Chips, under the “Jack „n Jill” brand. B. Mission / Vision Statement

Mission
Universal Robina Corporation (URC) is one of the largest branded food product companies in the Philippines and has a growing presence in other ASEAN markets. Vision
URC's vision is to be the best Philippine food and beverage company, with a powerful presence throughout the ASEAN region, carrying a wide portfolio of delightful brands of exceptional quality and value, equipped with efficient systems and motivated people. We are committed in making lives a truly fun experience.

C. Product / Service Offerings
Products offered by Nissin-URC:







Soup-Based Nissin's Ramen Noodles
Nissin's Ramen is round-shaped, firm, pre-flavored soup-based noodles in a pouch. It's the only wet pouch noodle with real tasting flavor and appetizing aroma. It is the only pouch noodle that offers the convenience of one-minute cooking. Available in Chicken Classic, Prime Beef and Mixed Seafood.

Stir-fried Yakisoba Pouch Noodles
Stir-fried instant noodles in a pouch exquisitely blended with special spices, real meat and vegetables that capture all the goodness and richness of real stir-fries noodles Soup-Based Cup Noodles

No-cook, soup-type instant noodles in a cup that is complete with real meat and vegetables which add to flavors exquisitely blended by the world's leader in noodlesNissin. Available in Chicken, Beef, Seafood, Batchoy, Bulalo and Shrimp...
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