Strategic Operations Management Case Study
MGMT7.04 Strategic Operations Management
Case Study 1
Due Date: 20.03.2015
Structure
1. Introduction 3
2. Hagen Style’s important operations resources 3
3. Hagen Style’s market requirements 4
4. Courses of action 5
4.1 Three alternative courses of action 5
4.2 Evaluation and justification of courses of action 6
5. Recommendation 6
References 8
List of figures 8
1. Introduction
Hagen Style was a firm which sold kitchen equipment, tableware and small gadgets. It was a very strong and lucrative company in Europe. Selling its products through department stores, Hagen Style developed as a trendsetting firm with regarding to direct marketing operations. Hagen Style engaged a number of tactics which allowed them to work al lot of representatives selling their products from door-to-door or at community centres.
Hagen Style had two distribution centres in Germany where the orders of the representatives could be processed in a certain sequence. The representatives orders passed through the centres: filling, sealing and addressing the boxes. The journey of an order was always the same.
It is advantageous that Hagen Style sold affordable products of acceptable quality. Standard design labelled the products.
Hagen Style run a worldwide expert order fulfilment operations. Because of years of expertise and know-how, the company accomplished a perfect process of distribution. Over time, the policy got a little bit outdated. The problem was that most of consumers were modifying their communication channel between Hagen Style and themselves.
2. Hagen Style’s important operations resources
Operations resources are funds and tools which a company provides to combine with market requirements to have an excellent operations strategy. The process of operations has to find the balance between the external market and internal resources. (Roy, 2015)
At first, Hagen Style’s operations resources offered a superior sense of being good at what they did. The kitchen
Case Study 1
Due Date: 20.03.2015
Structure
1. Introduction 3
2. Hagen Style’s important operations resources 3
3. Hagen Style’s market requirements 4
4. Courses of action 5
4.1 Three alternative courses of action 5
4.2 Evaluation and justification of courses of action 6
5. Recommendation 6
References 8
List of figures 8
1. Introduction
Hagen Style was a firm which sold kitchen equipment, tableware and small gadgets. It was a very strong and lucrative company in Europe. Selling its products through department stores, Hagen Style developed as a trendsetting firm with regarding to direct marketing operations. Hagen Style engaged a number of tactics which allowed them to work al lot of representatives selling their products from door-to-door or at community centres.
Hagen Style had two distribution centres in Germany where the orders of the representatives could be processed in a certain sequence. The representatives orders passed through the centres: filling, sealing and addressing the boxes. The journey of an order was always the same.
It is advantageous that Hagen Style sold affordable products of acceptable quality. Standard design labelled the products.
Hagen Style run a worldwide expert order fulfilment operations. Because of years of expertise and know-how, the company accomplished a perfect process of distribution. Over time, the policy got a little bit outdated. The problem was that most of consumers were modifying their communication channel between Hagen Style and themselves.
2. Hagen Style’s important operations resources
Operations resources are funds and tools which a company provides to combine with market requirements to have an excellent operations strategy. The process of operations has to find the balance between the external market and internal resources. (Roy, 2015)
At first, Hagen Style’s operations resources offered a superior sense of being good at what they did. The kitchen
References: Nigel Slack, M. L. (2008). Operations Strategy (2nd Edition ed.). Edinburgh, England: Pearson Education Limited. Nigel Slack, M. L. (2011). Operations Strategy (3d Edition ed.). Edinburgh, England: Pearson Education Limited. Roy, R. (2015).Operations strategy – developing resources for strategic impact [PowerPoint].Retrieved from Eastern Institute of Technology EIT online Website: http://eitonline.eit.ac.nz/course/view.php?id=576 List of figures Figure 1: Hagen Style ' s important operations resources 4 Figure 2: Hagen Style 's market requirements 5 Figure 3: Three alternative courses of action 5