Preview

Strategic Marketing Management

Satisfactory Essays
Open Document
Open Document
294 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Marketing Management
18/08/2013

Cengage - Marketing Instructor Product Details Page - Strategic Marketing Management (1844800008)
Enter author, title or keyword

or Enter ISBN

Online learning resources Create an Account | Sign in
Home | Contact Us | Tech Support | Find Your Rep

Australia | Change your country

Cengage Learning > Marketing > Marketing Strategy

Marketing
Strategic Marketing Management, 1st Edition
Luiz Moutinho - Glasgow University
Geoff Southern - University of Glasgow
ISBN-10: 1844800008 ISBN-13: 9781844800001
512 Pages
© 2010
Published

About this Product
Reviewers' Quotes
Write a Review

Print Book

$ 92,95 AUD
$ 92,95 NZD

eBook

$ 58,95 AUD
$ 58,95 NZD

Email | Print

Overview | About the Author | Table of Contents

PART I: Introduction: Marketing and Business Processes
1. Marketing and Process Based Management
2. Customer Focused Management
PART II: Future Predicting Processes (Scenario Building and Forecasting)
3. Environmental Scanning and Strategy
4. Demand Management (Market and Technology Forecasting)
PART III: Data Management Processes
5. Strategic Corporate Knowledge
6. Strategic Information Systems
7. Marketing Measurement and Analysis
PART IV: Keeping existing customer processes
8. Market Value Chain Management
9. Customer Relationship Management and Marketing Insights
10. Operations and Marketing Programming
11. Distribution Product Category Management and New Delivery Channels
PART V: Getting new customers processes: (Order Acquisition)
12. Market to Collection (Marketing mix management and Financial Management) 13.
Reputation Management (Corporate Image and Communication)
14. Innovation Management, Time to market and solutions design.
PART VI: Infrastructure processes: Organisational Development and Co-ordination.
15. Solutions Design
16. Strategic Planning Effectiveness and Performance Measurement.
17. Financial Appropriation and return (budgeting, allocation of resources)
18.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Marketing Plan Template
    • 269 Words
    • 2 Pages

    Marketing Plan Template

    Marketing Strategy, Implementation and Control 4 IX. Summary 4 X. Appendices 4 I. Executive Summary II. Introduction III. Situational Analysis A. The Situational Environments 1.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    An Analysis of Directv and Its Current Strategic Market Plan
    • 2398 Words
    • 10 Pages

    An Analysis of Directv and Its Current Strategic Market Plan

    Publicly held companies are not successful by chance. They have to utilize systems that will determine their future and identify potential financial risks, be they environmental or by fellow competitors. The company will focus on five areas of concern that will lead the public to a better understanding of its goals and areas that need improvement. It will make public by means of an organizational statement an outline detailing its purpose as well as general guidelines for accomplishing it. The company will then reveal (with concrete evidence through specific examples) its most formidable skills, talents, and experiences, otherwise known as their distinctive competencies. Next, it will analyze trends or conditions that have enabled the company to reach a particular market, known as market opportunities. The trends will originate from the external marketplace and may come in forms such as economic conditions, consumer spending, or political environments. Then it will state its accomplishments and organizational objectives that will be the guiding principles by which the company will achieve its future goals. And finally, the company will assess its brand. The author considers these factors essential to understand the strategy of the organization and illustrates ways to increase customer retention.…

    • 2398 Words
    • 10 Pages
    Best Essays
    Read More
  • Good Essays

    Dawn as the Brand
    • 1801 Words
    • 8 Pages

    Dawn as the Brand

    References: AIU Online (2011). FAQ: Marketing Sgtrategies and Methods. [Unit Materials]. Retrieved from AIU Online Virtual Campus. Marketing Management: MKT305-1103A-10…

    • 1801 Words
    • 8 Pages
    Good Essays
    Read More
  • Better Essays

    Defining Marketing Paper
    • 1004 Words
    • 5 Pages

    Defining Marketing Paper

    References: Carter McNamara, MBA, PhD, (03, October 29). All about Marketing. Retrieved August 9, 2009, from Free Management Library Web site: http://www.managementhelp.org/mrktng/mrktng.htm…

    • 1004 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Strategic Management and Marketing
    • 795 Words
    • 4 Pages

    Strategic Management and Marketing

    S & W are internal factors which can influence an organization’s ability to satisfy its target markets.…

    • 795 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Management
    • 2448 Words
    • 10 Pages

    Marketing Management

    Masters Home Improvement is one of Australian home improvement and hardware store which only have two years’ experience. The beginning of Masters Home Improvement was established under the program of joint venture between Australian retailer, Woolworths Limited and American home improvement and appliance stores, Lowe’s. The very first store opened on 1 September 2011 in Braybrook, Melbourne. Now there are 33 stores in Australia. In 2012, the transactional website was launched that made Masters Home Improvement win the title of Australia's first online hardware and home improvement retailer. Masters Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing strategies. This essay will outline the marketing environment analysis of Masters Home Improvement in terms of macro and micro factors. Then, it will discuss the marketing approach. In the end, some recommends will be given to Masters Home Improvement.…

    • 2448 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Strategic Marketing
    • 1041 Words
    • 5 Pages

    Strategic Marketing

    In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan (Bayne & Hardin). It is equally important to understand that to accurately utilize the marketing process; the organization must follow another process which consists of three phases and are usually formalized in a marketing plan (Bayne & Hardin). The phases are planning, implementation and control.…

    • 1041 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Marketing Plan Phase Ii – Grocery Delivery
    • 1223 Words
    • 5 Pages

    Marketing Plan Phase Ii – Grocery Delivery

    References: Armstrong, G. & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River,…

    • 1223 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    BMW marketing excellence
    • 2535 Words
    • 10 Pages

    BMW marketing excellence

    1- Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?…

    • 2535 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Marketing
    • 33197 Words
    • 133 Pages

    Business Marketing

    Table of Contents Preface I. Business Markets and Business Marketing 1. Introduction to Business Marketing 2. The Character of Business Marketing 3. The Purchasing Function 4. Organizational Buyer Behavior II. Foundations for Creating Value 5. Market Opportunities 6. Marketing Strategy 7. Weaving Marketing into the Fabric of the Firm III. Business Marketing Programming 8. Developing and Managing Products: What Do Customers Want? 9. Business Marketing Channels: Partnerships for Customer Service 10. Managing Customer Relationships 11. Communicating with the Market: Advertising, Public Relations & Trade Shows 12. IMC: The One-to-One Media 13. Sales and Sales Management 14. Pricing and Negotiating for Value IV. Managing Programs and Customers 15. Evaluating Marketing Efforts 16. Customer Retention and Maximization Cases Bama Pie, Ltd. BGH-Motorola Calox (A) (B) Carslberg United Breweries Ltd. Daynor Chemical Company ExhibitsPlus Fearless Eye Jewelmart.com Little Tikes Commercial Play Systems MacTec Control AB Majsperk (A) (B) (C) Marketing in the Hardwood Industry Metropol Base-Fort Security Group Northcrest Salmon…

    • 33197 Words
    • 133 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Process
    • 1948 Words
    • 8 Pages

    Marketing Process

    Principles Of Marketing _ MGT 301 Lesson – 8 Lesson overview and learning objectives: In last Lesson we tried to understand the concept of Portfolio in detail and had a brief concept regarding the marketing process. The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs, which entails choosing the marketing mix (the four Ps of product, price, place, and promotion); and organizing, implementing, and controlling the marketing effort. Today we will be covering Marketing process in more detail: A. MARKETING PROCESS The Marketing Process Once the strategic plan has defined the company’s overall mission and objectives, marketing plays a role in carrying out these objectives. The marketing process is the process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Target customers stand at the center of the marketing process. There are following steps in Marketing Process: 1. Analyzing marketing opportunities 2. Selecting target markets 3. Developing the marketing Mix 4. Managing the marketing effort a. Analyzing marketing opportunities First step of the marketing process is analyzing market opportunities and availing these opportunities to satisfy the customer’s requirements to have competitive advantage. The marketing function of analyzing market opportunities is important in the marketing planning process. Any marketing manager must analyses the long-run opportunities in the market to improve the business unit's performance. To evaluate its opportunities firms needs to operate a reliable marketing information system. Marketing research is an indispensable marketing tool for this purpose. Researching the market allows the company to gather information about their customers, competitors and any environmental changes to determine the market opportunities. Once the market opportunities have been analyzed then modern…

    • 1948 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Chap04 Marketing Research
    • 1183 Words
    • 13 Pages

    Chap04 Marketing Research

    Ch 4 -1 Copyright © 2011 Pearson Education Principles of Marketing, Arab World Edition Philip Kotler, Gary Armstrong, Anwar Habib, Ahmed Tolba Presentation prepared by Annelie Moukaddem Baalbaki CHAPTER FOUR Marketing Research Lecturer: Insert your name here Ch 1 4 -2 -2 Ch…

    • 1183 Words
    • 13 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Honda
    • 988 Words
    • 4 Pages

    Honda

    Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. The company was incorporated in 1992 and joint venture agreement was signed in 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994. The company is listed on Karachi, Lahore and Islamabad Stock Exchanges. On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and Islamabad. Since then the…

    • 988 Words
    • 4 Pages
    Better Essays
    Read More
  • Powerful Essays

    Gul Ahmed
    • 9810 Words
    • 40 Pages

    Gul Ahmed

    As students of Institute of Business Management, we have been authorized by Mr. Javaid Ahmed to make this marketing management report on “GUL AHMED TEXTILE MILLS LIMITED”.…

    • 9810 Words
    • 40 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    subject left
    • 250 Words
    • 1 Page

    subject left

    Programme Structure MAJOR (82 credits) I. Common Subjects for all Awards Core Non-Business Subjects (6 subjects, 16 credits) ELC2203 University English for Business Students ELC3203 Workplace English for Business Students CBS2080 Fundamentals of Chinese Communication 2 General Education (GE) subjects  China Studies  Broadening GE MM2053 Business Skills Development Core Business Subjects (13 subjects, 39 credits) AF2108 Financial Accounting AF2110 Management Accounting 1 AF2504 Introduction to Business Law AF2601 Introduction to Economics AF2602 Global Economics Environment AF3313 Business Finance LGT2105 Quantitative Methods for Business LGT3105 Operations Management MM2021 Management & Organization MM2422 Managing Business Information Systems & Applications MM2711 Introduction to Marketing MM4311 Strategic Management MM4513 Corporate Social Responsibility II.…

    • 250 Words
    • 1 Page
    Satisfactory Essays
    Read More

Related Topics