# Stock and Bond

Topics: Bond, Stock, Bonds Pages: 37 (8506 words) Published: September 22, 2013
﻿Allie measured her foot and it was 21cm long, and then she measured her Mother's foot, and it was 24cm long. "I must have big feet, my foot is nearly as long as my Mom's!" But then she thought to measure heights, and found she is 133cm tall, and her Mom is 152cm tall. In a table this is:

Allie
Mom
Length of Foot:
21cm
24cm
Height:
133cm
152cm
The "foot-to-height" ratio in fraction style is:
Allie:
21

133

Mom:
24

152

So the ratio for Allie is 21 : 133
By dividing both values by 7 we get 21/7 : 133/7 = 3 : 19
And the ratio for Mom is 24 : 152
By dividing both values by 8 we get 24/8 : 152/8 = 3 : 19
The simplified "foot-to-height" ratios are now:
Allie:
3

19

Mom:
3

19

"Oh!" she said, "the Ratios are the same".
"So my foot is only as big as it should be for my height, and is not really too big." The following assignment illustrates the process a company initiates in order to implement a successful integrated marketing communications strategy.

Please read the "Integrated Marketing Communcations at Ogden Publications" case study (page 524-525). After reading the case, please answer the Critical Thinking questions at the end of the case study. In addition, after watching the video, “Integrated Marketing Communications at Ogden Publications,” located in the Week 9 Resources area. Answer the following:

What are the challenges of maintaining a consistent look and feel across different media? What are the editorial and design differences between a Web magazine and a print magazine? What in-house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities? Your assignment should be at least 1-2 pages in length.

The following assignment illustrates the process a company initiates in order to implement a successful integrated marketing communications strategy. 1. Please read the "Integrated Marketing Communcations at Ogden Publications" case study (page 524-525). 2. After reading the case, please answer the Critical Thinking questions at the end of the case study. In addition, after watching the video, “Integrated Marketing Communications at Ogden Publications,” located in the Week 9 Resources area.  Answer the following: What are the challenges of maintaining a consistent look and feel across different media? What are the editorial and design differences between a Web magazine and a print magazine? What in-house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities? Your assignment should be at least 1-2 pages in length.

Week 9: Week Nine - Class Discussion Week 9: Week Nine - Class Discussion

Class Discussion
Graded Activity: Class Discussion (25 points)
Instructional Objectives for this activity:
Describe the types of bonds and how their sales price is determined Bonds can be classified based on their features, including security, timing of payment of the principal, and identification of ownership. This week’s discussion will focus on types of bonds and the determination of the sales price of the bonds.

Please respond to all of the following prompts in the class discussion section of your online course:

Do a quick search online for an example of a company that got funding from a bond. Report back to the class the name of the company, the amount of the bond, the type of bond, and the sales price of the bond. If you had to choose a type of bond for your company to issue, which would you choose? How would you determine the sales price? Why? In your opinion, what is the biggest distinction between stock and bonds from the perspective of the issuing corporation? The minimum expectation for class discussions is to respond directly to each part of the discussion prompt and to respond to at least two other posts, either by a student or instructor, by the end of...