By ZHE JI
Steve Jobs was a pioneer in our contemporary digital industry. He had great talent which had been shown during his high school period. His participating foundation of Apple Inc. was the origin of this digital legend, and his returning to Apple Inc. was also a turning point of Apple. Steve Jobs had a great significance to the Apple which not only reflected in the improvement competitiveness of Apple company, but also embodied in the endless satisfactory Apple products. Steve Jobs' personal profile is extraordinary. After Steve Jobs was adopted by his foster parents, he became interested in and developed a hobby of technical tinkering under his father's influence. At Homestead High School, Steve Jobs became friends with Bill Fernandez, a neighbor who shared the same interests in electronics. Then he knew Steve Wozniak, a computer and electronics whiz kid, who was also known as "Woz". They made the Blue Box together.Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Because of the expensive school fee and little knowledge learned from school, Jobs dropped out of college after six months and spent the next 18 months dropping in on creative classes, including a course on calligraphy. In one speech, Jobs said: "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts." In 1976, Jobs and Wozniak bacame the primary co-founders of the Apple company in the garage of Jobs's parents to sell Wozniak single-handedly invented Apple I computer, which was the origin of Apple company. After that, as the first commercial personal computer company in the world, Apple company made rapid advances until the recession aousing in 1984, when Jobs lsft Apple. With the continued downturn of Apple and the personal success, Jobs returned to Apple in 1997 and became the CEO because of his rescue of Apple.After that Steve Jobs' contribution to Apple bacame famed. Steve Jobs did great contribution to Apple. In many ways, the most significant ones took place after 1997, when Steve Jobs returned to Apple from exile. When Steve Jobs came back, the Apple company had been in a floundering condition. Jobs terminated many projects, such as Newton, Cyberdog, and OpenDoc, which he considered was not rational to go on. In less than a year, "he ended the Mac clone era and distilled Apple's product matrix into a four-box grid of computers: pro desktop, pro notebook, consumer desktop and consumer notebook". After he eliminated the confusion, Jobs streamlined Apple's hardware development teams to their bare essentials, training the brainpower of Apple engineers to achieve the best from essentially just four systems. Jobs also changed the licensing program for Macintosh clones, making it costly for the manufacturers to continue making machines. With Jobs' guide, Apple and Microsoft ended the years dissension on the patent. With the contribution, Jobs made Apple more competitive than other big relative digital enterprises, giving it a flexibility basis. That enabled Apple to change quickly in response to variation in technology, technology consumers or the world. Apple went back to the developing road gradually. The most significant contribution Steve Job made was bringing us continuous Apple products. In 1998, he created the iMac. A year after Jobs returned to the helm at Apple in 1997, the company launched the distinctive (and divisive) first-generation iMac. The design was a radical departure from the Macs of old and helped Apple regain its footing with high-minded consumers. The biggest Apple project of 2001 was the iPod, which showcased everything best about Steve Jobs. It picked up on a new, but untapped, technology trend: the arrival of the MP3 player. Apple transformed the ungainly and complex devices of the day by paring the concept back to its most basic features. Later iPod second-generation came in 2002, iPod third-generation came in 2003, iPod fourth-generation came in 2004 and iPod fifth-generation was issued in Jun. 2005. In Sep. 2005, iPod Shuttle was known by us. It is a digital audio player designed and marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first to use flash memory. The first model was announced at the Macworld Conference & Expo on January 11, 2005. In Sep. 2007, iPod sixth-generation was issued. Later was the popular iPod Touch, which was launched in Sep. 2007. This was a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch added the multi-touch graphical user interface to the iPod line. It was the first iPod with wireless access to the iTunes Store, and also had access to Apple's App Store, enabling content to be purchased and downloaded directly on the device. In Mar. 2007, Apple TV was created. It was an appliance designed to play digital content originating from the iTunes Store, Netflix, YouTube, Flickr, MobileMe, MLB.tv, NBA League Pass, NHL GameCenter or any Mac OS X or Windows computer running iTunes onto an enhanced-definition or high-definition widescreen television. From Jun. 2007, iPhone time began. The iPhone was notable not just because it was Apple's first mobile phone (something that had been long rumored), but also because it featured the sleekest form factor of any tech product ever produced. The iPhone was certainly not the first smartphone, and it wasn't the first to have some type of touch interface. But it was the first smartphone that made a touch interface that was almost instantly intuitive and that completely shunned the use of a stylus. With the updation of iPhone series, in Jun. 2008, iPhone 3G launched. Then in Jun. 2009, iPhone 3GS came to our life. iPhone4 was released in Jun. 2010 and iPhone 4s came in Oct. 2011. The iPad, unveiled in January 2010, will likely go down as Steve Jobs' final creative act. And what an act it has been. Ironically, the iPad in development actually led Apple to create and launch the iPhone first. And just as the iPhone changed the concept of what a smartphone could be, the iPad took the concept of a tablet computer and transformed it. Later iPad2 was released in Mar. 2011. The first MacBook Air, which launched in Jan. 2008, didn't seem as important as it is now, but that just showed how Jobs was thinking ahead yet again. The MacBook Pro’s launched in January 2006 showed that Apple was once again getting serious about innovating in the laptop space with high-end parts and aluminum bodies. Jobs earned a great deal of honors and public recognition for his contribution not only to Apple products but also to digital industry. We all cherish the memory of Steve Jobs,a pioneer and revolutionary in technology world.
Reference from websites(appendix)
The information about Apple product is from below websites: http://www.timetoast.com/timelines/history-of-apple-inc-products http://venturebeat.com/2011/10/06/10-important-products-steve-jobs-helped-bring-to-the-world/ http://www.computerworld.com/article/2510820/it-management/how-steve-jobs-cha