Starbucks Synopsis

Topics: Coffee, Espresso, Corporate social responsibility Pages: 2 (469 words) Published: November 17, 2008

The Starbucks Corporation is a leader in creating high-quality Italian style espresso drinks and master-piece tea drinks, providing a variety of pastries and confections as well as coffee-related accessories and equipment throughout their global retail stores. While Starbucks is committed to achieving the goal as the most recognized and respected brand in the world, they are focused on ensuring best practices are created and implemented fashionably and in a timely manner.

Starbucks is recognized at the global leader in coffee sales, taste and best practices. As noted by the Corporate Social Responsibility (CSR) Annual Report of 2007, Starbucks has been confirmed on the top 50 CSR reports and ranking 42nd place for benchmarking best practices under context and commitment, quality, social and ethical performance, economic, assurance and accessibility.

Based on “SustainAbility’s” ranking of the CSR reporting, Starbucks hits the ‘gold standard’ of commitment to excellence in CSR practices. Rather than focusing completely on financial gain, Starbucks believes a stronger commitment to its production, its global communication with employees, vendors and customers as well as providing a committed and caring environment for their employees with providing benefits and training to help promote themselves and promote customer satisfaction.

Some of Starbucks best benchmarking practices are:
“Living Our Values”
oThis details Starbucks CSR programs, performance and future goals and how they will be committed to social, environmental and economic benefits from its vendors, retail and to the community •Exceptional Taste and Value

oStarbucks has committed to their customers that each and every drink must be made right, taste right and priced at the right value. If the customer is not pleased, they will remake the customers drink. oStarbucks closed their doors a half-day in March to ensure each Barista employee is trained exceptionally well to...

References: Starbucks Corporate Social Responsibility Annual Report, Fiscal Year 2007
Starbucks CSR Annual Report web site:
Corporate Social Responsibility News, Retrieved April 16, 2008, CSRWire
CSR web site:
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coffee and Starbucks Essay
  • Starbucks CSR Essay
  • Essay about Starbucks Brand
  • Starbucks
  • Case Study for Starbucks Essay
  • Starbucks Marketing Audit Essay
  • Starbucks Ethical Behavior Essay
  • Topic Starbucks 1 Research Paper

Become a StudyMode Member

Sign Up - It's Free