Starbucks Management

Topics: Management, Skills management, Starbucks Pages: 4 (1239 words) Published: June 22, 2013
LaTanya Narjes
MGT-240 Introduction to Management (O101)
January 10, 2012
Susy Broos

Starbucks Management
Coffee is one of the most beloved beverages in the world. When you think of coffee, one company always spring to mind - Starbucks. There seems to be one on every block. Who is one of the geniuses in charge of this force to be reckoned with? Willard Dub Hay joined the Starbucks family in November 2002 as the senior vice president. His team handles the purchasing, blending, roasting, recipe development, and the education of Starbucks employees in coffee. He gained responsibility in 2005 by becoming responsible for all of their global coffee procurement. He travels to different regions which grow coffee all over the world, building relationships with generations of farmers (Promoting Sustainability in the Coffee Industry, 2012). Management is defined as the pursuit of organizational goals efficiently and effectively (Kinicki & Williams, 2009). How does Dub Hay show this? He thinks before he acts, gathers information, and makes informed decisions. He cares about the people who have helped him to make his company a success, and he takes care of his investments efficiently and effectively. While Dub Hay shows many management roles in the video, the most prominent is decisional which includes: entrepreneur, disturbance handler, resource allocator, and negotiator (Kinicki & Williams, 2009). As an entrepreneur he promotes change and innovation. A good example of this is Starbucks involvement with C.A.F.E. (Coffee and Farmer Equity) Practices. C.A.F.E. Practices is an incentive-based performance system that gives purchasing preference to coffee suppliers of green coffee grown, processed and traded in an environmentally, socially and economically responsible way (Hermawan, 2008). With the disturbance handler role you have to be able to handle any type of problem that comes your way. Small scale farmers depend on the coffee industry in third world...

References: Career Center. (2011). Retrieved January 10, 2012, from
Hermawan, A. (2008, May 16). Willard (Dub) Hay: Sourcing coffee from tree to cup. Retrieved
January 8, 2012, from The Jakarta Post :
Our Starbucks Mission Statement. (2011). Retrieved January 9, 2012, from
Pairing Deal and The Systems Theory. (2009, April 30). Retrieved January 9, 2012, from
Promoting Sustainability in the Coffee Industry. (2012). Retrieved January 8, 2012, from Social
Innovation Conversations:
Starbucks: Building Relationships with Coffee Growers [Video File]. (2003). Retrieved January
6, 2012, from Grand Canyon University - Canyon Connect:
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