Special K
MKTG 806
Applied Marketing Strategy
Cetin BILGIN
42180961
1) Executive Summary
2) Product Overview * What’s the product * Target market- stakeholder * Marketing message, brand positioning, product positioning
3) Location Overview
4) Current Marketing Mix * Product * Price * Placement/place * Promotion
5) Key Marketing Issue
6) Recommendation * 3 strategic recommendations to improve
7) References
2) Product Overview
(Special K with Chocolatey Flakes)
It’s a little treat you’ll feel good about
* What’s the Product?
Kellogg’s is a big name in the cereal industry and Special K with Chocolatey Flakes is one of Kellogg’s powerful brands which introduced to cereal market in 2009. The product is combination of lightly sweetened Special K flakes with delicious chocolate Special K flakes. * Less than 150 calories per serve * Less than 2g of fat per serve
Nutritional Facts:
Source of B1, B2 and Niacin = Helps release energy from food
Good source of Folate = Needed for normal growth and development of cells and is especially important for women in their childbearing years
Source of Calcium = Needed for strong healthy bones
Source of Iron = Needed to help carry oxygen around the body for daily activity
Price:
5.79 AUD for 400G
* Target market- stakeholder
Kellogg’s produce cereals for: children, teenagers, young and middle-aged adults and older adults
When to consume Special K with Chocolatey flakes: Breakfasts and after meals
Specialties of the product: healthy, light and tasty
Target market
Kellogg’s successfully segmented the market and produced different products for different segments
Kellogg 's® Special K® is designed for women who want to take the first step at breakfast to help manage their shape (http://www.kellogg.com.au/Home/Products/Cereal/SpecialK/tabid/388/Default.aspx).
Special K with Chocolatey flakes targets young-middle aged women who give importance to
Applied Marketing Strategy
Cetin BILGIN
42180961
1) Executive Summary
2) Product Overview * What’s the product * Target market- stakeholder * Marketing message, brand positioning, product positioning
3) Location Overview
4) Current Marketing Mix * Product * Price * Placement/place * Promotion
5) Key Marketing Issue
6) Recommendation * 3 strategic recommendations to improve
7) References
2) Product Overview
(Special K with Chocolatey Flakes)
It’s a little treat you’ll feel good about
* What’s the Product?
Kellogg’s is a big name in the cereal industry and Special K with Chocolatey Flakes is one of Kellogg’s powerful brands which introduced to cereal market in 2009. The product is combination of lightly sweetened Special K flakes with delicious chocolate Special K flakes. * Less than 150 calories per serve * Less than 2g of fat per serve
Nutritional Facts:
Source of B1, B2 and Niacin = Helps release energy from food
Good source of Folate = Needed for normal growth and development of cells and is especially important for women in their childbearing years
Source of Calcium = Needed for strong healthy bones
Source of Iron = Needed to help carry oxygen around the body for daily activity
Price:
5.79 AUD for 400G
* Target market- stakeholder
Kellogg’s produce cereals for: children, teenagers, young and middle-aged adults and older adults
When to consume Special K with Chocolatey flakes: Breakfasts and after meals
Specialties of the product: healthy, light and tasty
Target market
Kellogg’s successfully segmented the market and produced different products for different segments
Kellogg 's® Special K® is designed for women who want to take the first step at breakfast to help manage their shape (http://www.kellogg.com.au/Home/Products/Cereal/SpecialK/tabid/388/Default.aspx).
Special K with Chocolatey flakes targets young-middle aged women who give importance to
References: http://www.kellogg.com.au/ http://www.woolworths.com.au/wps/wcm/connect/webSite/Woolworths/ Kotler, Brown, Burton, Deans, Armstrong “Marketing 8e”, 2010