Speaking Out About Malt

Topics: First Amendment to the United States Constitution, Freedom of speech, Morality, Ethics, Employment / Pages: 12 (2973 words) / Published: Jan 18th, 2012
Speaking Out about Malt
Case 8.3
Page 404-405, Moral Issues in Business

The case of Whitewater Brewing and Mary Davis touches upon several views and moral issues that are not specifically black or white.
Case 8.3 specifically deals with a business called Whitewater Brewing Co. Whitewater Brewing, as its name sounds, is a manufacturer of alcoholic refreshments, selling its brands to various consumers. The article in particular focuses upon a specific Whitewater product, Rafter. Rafter is being targeted to match other similar products that are bottled in a 40 ounce size. The unfortunate part is that these 40 ounce size refreshments are not only popular with inner-city teenagers but in the area where Whitewater sells these 40 ounce products there is already a community alcohol related problem. Whitewater is not in foreign territory, numerous other companies already have sold similar products in the same area targeting the same clientele. More importantly due to its popularity this product produces good revenue for Whitewater. Enter into this scenario an employee of Whitewater Brewing Co., Mary Davis, an Associate Vice President. Mary has decided to further her education and is attending a course at an outside school, with her husband who was pursuing his MBA. My intention is to try to determine whether or not Mary or Whitewater were following any ethical practices, determine why they made the choices they did, and to attempt to determine if there is any validity to their reasoning. Mary begins working on a term project studying the making of wine and beer. Research shows Mary that several companies’ market products that are high alcohol based and sold at a very low price point, and not considered a premium product, strictly to satisfy a specific market niche. As Mary’s investigations continue she begins to insert her own feelings and viewpoints into her findings and her paper become a reflection of her personal viewpoints, and not necessarily those of



Cited: Customer, A. "Amazon.com: Moral Issues in Business (9780495007173): William H. Shaw, Vincent Barry: Books." Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. Web. 16 Jan. 2012. <http://www.amazon.com/Moral-Issues-Business-William-Shaw/dp/049500717X>. "First Amendment to the United States Constitution." Wikipedia, the Free Encyclopedia. Web. 16 Jan. 2012. <http://en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution>. "Freedom of Speech." Dr. R. Standler 's Professional Homepage. Web. 16 Jan. 2012. <http://www.rbs2.com/freespch.htm>.

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