Sony Play Station Marketing

Topics: PlayStation, PlayStation Portable, PlayStation 3 Pages: 4 (1121 words) Published: December 13, 2010
Sony Play station

The research and development for the play stations started in the 1990s. The play station was a combination and creation of Nintendo and Sony. The first play station was invented in 1994 and there were only 200 play stations made. To improve Play station 1 Sony was made PS2 in 2000.

PS3 came out on the 17th of November 2006. The PS3 was a better version of all the Play stations and it has more features. The PSP (PlayStation Portable) was released on different times in different places. In Japan on the 12th of December 2004, the PSP was released on the 24th of March 2005 in North America and it was released worldwide on the 1st of September 2005. The PSP had better and new features than the PS1or PS2. It had Wi Fi, Infrared Data Association and USB. 08-02-09 09-02-09

Product Life Cycle (Internal)

Product Life Cycle Play stations

This graph is the example of how the product life cycle of the Play Stations looks like.

The introduction stage is that a new product has been launched. The sales start very slow off, this is because the product is new and unknown by the people. Companies have to promote and advertise the product to let the people know about the newly introduced product(s).


The PS3 is in the growth stage. PS3 was launched on the 17th of November 2006. The PS3 is selling well and is well known by the people. Sony has launched a new advert in November 2007 for Play Station 3 with Claudine Beaumont. This advert was launched to increase sales in Christmas. 26-02-09


The maturity stage is when people know well about the product. People come back and purchase. It was launched on the 5th of September 2007 in Europe....
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