Sony PLAYSTATION 2 MARKETING PLAN [pic] November‚ 18‚ 2004 Group #8 Cindy Brown Kunal Shah Robert Burns Eddie Carter Playstation 2: marketing plan Introduction The Sony PlayStation 2 was released by Sony Computer Entertainment in 2000. Sony Computer Entertainment also develops‚ publishes‚ markets‚ and distributes software for PlayStation 2. PlayStation 2 is a gaming console giving consumers the ability to play not only PlayStation
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The PlayStation 2: Best-Selling Console of All Time What is the best-selling console of all time? Most people will tell you the Wii or the Xbox 360 or the PS3 in terms of quality and experience. But if you’re talking about sales numbers‚ if you’re talking about the biggest number in the terms of sales and if you’re talking unbiased figures‚ then the best-selling console of all time is the Sony PlayStation 2. Period. Nada. ’Nuff said. The Sony PlayStation 2 is a sixth generation console made
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The company PlayStation is one of the largest companies engaged in the manufacture of game consoles‚ and the companies that sell in the world. PlayStation competes with XBOX‚ Nintendo‚ etc. PlayStation has many varieties consoles‚ fixed or portable‚ providing a Basque choice for consumers and being able to compete in all the branches of this area. II. BRIEF HISTORY A. PlayStation Impact The history of PlayStation remote for the year 1988 when the SONY and Nintendo tried a CD- ROM expansion. In the
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Sony PlayStation Assignment Table of content 1. Introduction 3 2. E-Marketing 3 3. Marketing Mix 4 4. Target market 5 5. Sony PlayStation 5 6. Homepage 6 a. Search Engine Optimisation (SEO) 6 7. E-Marketing Plan 7 a. SWOT Analysis 7 b. SOSTAC Model 9 8. Conclusion 9 References 1. Introduction Nowadays the competitive market situation forces companies to promote their organisations with a suitable online presence in order to attract
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The Evolution Of Sony PlayStation The gaming industry at one time mocked‚ know a steady increasing industry. Just think it all started from a man named Ralph Bear. Mr. Bear released Magnavox Odyssey in 1972‚ unlike conventional systems today it was powered by batteries. One of their mistakes was misleading consumers into believing that the Odyssey would only on Magnavox televisions. It did‚ however‚ prove that consoles for the home could be designed. He list goes on from Atari Pong‚ Magnavox Odyssey
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Sony play-station Vision:To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. | Mission:Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation‚ Sony is constantly striving to create exciting new worlds of entertainment
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Playstation 3: The New Era of Gaming The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series‚ the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600)‚ there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible)
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Marketing Plan Project: Sony Playstation 3 Planned Designed for (Present- End of 2013) MKTG-3103-01 Fall Semester 2012 Submitted to: Richard Brand FVSU Executive Summary This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system‚ and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony Table of Contents Introduction Situational
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PLAYSTATION 3 MARKETING PLAN Name: Vo Chi Cong ID: FB60001 Class: FB0661 Table of contents About the Company3 Company History3 Brand3 Subsidiary of Sony Corporation3 Mission Statement3 Situation Analysis4 Internal Analysis4 Key Excutives4 Board of Directors4 Employees4 Product detail5 SWOT Analysis6 External Analysis7 Customers7 Competitors7‚ 8‚ 9 Media10 Suppliers10 Distributors10 Marketing Mix10 Marketing Objectives10 Marketing Strategies11‚12 Implement & Control
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Nintendo 64 and the Sony Playstation. Both have similar qualities‚ but they are very different. Software selection is a key point when in comes to deciding on a system. A few of the latest games‚ Madden 99‚ WWF Warzone‚ and NHL 99‚ have been made for both systems. However‚ the Playstation has a greater variety of role playing games. Playstation would be a better choice for someone who enjoys role playing games. It also has many more games than the Nintendo 64 does. Playstation has been out on the
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