"Playstation 3" Essays and Research Papers

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Playstation 3

“Sony Drops Price of Playstation 3” Assignment 2 Week 3: Industry Analysis The article “Sony Drops Price of Playstation 3” discusses Sony’s Playstation 3 and its strategy with cutting the price of its PlayStation 3 by 25%, from $399.99 to $299.99. This is a business decision by Sony with hopes that it will generate increased demand for a videogame console that has undersold compared to Microsoft’s X Box 360 and the Nintendo Wii. As the gaming continues to grows, the Threat of Entries continues...

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Nintendo Wii Case Study

people, and the thinkers and the doers. The employees keep Nintendo alive and thriving. External Environment Customers Without the support of customers ages 3-120, Nintendo Wii would be sitting on store shelves collecting dust and losing money for Nintendo. Competitors The two main rivals to the Nintendo Wii are Sony's PlayStation 3 and Microsoft's Xbox 360. Without this competition, Nintendo may not be to the point that it is now. It could rest on its laurels and not supply its customers with...

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case study report for Nintendo Wii

mode is among sellers developing the product that was suppliers and powerful. In 2009 Wii has sold 51.6 million consoles which was the almost combines with sales from Microsoft and the PlayStation. Due to the emirate consolidation. The five Porters Forces are 1. The threat of new entrants 2. Powers of the buyers 3. Powers of the suppliers 4. Threat of substantive products and services 5. Intensity of rives among competitors. Dess. Strategic Management text and cases, 6th Edition. 2012. Bookshelf...

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Case Responding to the Wii

producers joined the market such as Nintendo, Sega, Playstation and eventually also Microsoft. After fierce competition the past three decades companies such as Atari and Sega left the market. When looking at Exhibit 2a we can clearly see that the market for gaming console producers in 2008 consists out of 3 major players with their latest gaming consoles. Microsoft with the Xbox 360 which was launched by the end of 2005, the Sony Playstation 3 which was launched a year later in 2006 and the Wii...

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Unit 3 P1 How Marketing Techniques Are Used to Market Products

Definition of marketing The management process through which goods and services move from a concept to the customer. It consists of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. Target Market Xbox 360: The Xbox 360, currently sitting in a very comfortable second place in terms of sales, appeals...

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The Microeconomics of the Video Game Industry

The video game market is an oligopoly with only a few companies competing within the market. The "Big Three" companies in the video game industry's oligopoly are Microsoft, Nintendo, and Sony. Microsoft's Xbox 360, Nintendo's Wii, and Sony's Playstation 3 all sell similar products and contend for consumer's dollars. Each firm closely watches the moves of the other companies when considering pricing, technology, and marketing of the games. They also compete with each other to gain exclusive licenses...

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Ps3 vs. Xbox 360

Comparative Essay In this world of high tech gaming, two consoles reign supreme; Microsoft’s Xbox 360 and Sony’s Playstation 3. Both consoles put out amazing graphics and have awesome features. Only one of these consoles can be considered the best of best. The Playstation 3 is by far the superior console with its Blu-ray integration and amazing cell processor. The Xbox has a Xenon processor. The Xenon processor is used in most standard sever computers to maintain processes of that server. Xenon...

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Gap for Sony

future strategy is socio/cultural/demographic. Since the Nintendo Wii emerged, it attracted many of non-traditional gamers came into the videogame console market, especially females and elderly people. Traditionally, non-traditional gamers think PlayStation is not ease of use for them. For instance, the joystick is difficult controlled or the instruction of the games are not easily understood for them how to play. Due to the non-traditional gamers want simpler products, high level of technical and...

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Forces affecting the Gaming Programming or IT sectors

proposed that there would be a $1000 fine to any retailer who sold a violent game to anyone under 18 Economic – ditto Ex: Currency changes, unemployment changes deficits, inflationary pressures, consumer spending 1) Sales in video games has dropped 3% compared to last year because there is going to be new consoles coming out at the end of the year. As a result of new consoles coming out later this year the amount of games released this year has gone down. 2) Microsoft is switching its currency on...

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Co M P E T I T I Ve a N a L Y S I S

the product clearly. The use of metallic silver colors combined with black and white creates a unique and state of the art look and feel that mirrors their product. The limited use of primary colors show only in minute and detailed areas like the PlayStation and Blue-ray adds a spice of visual eye candy to the overall design. The almost black and white photography with well and detailed lighting makes the console blend in harmony with the rest of the design. The impressive industrial design of the console...

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