The Smart Car concept derives from an artistic feel; mainly, small, fun to drive, a fashionable car, urban centred, and image base (its association with Mercedes). Product Design
The Smart Car Roadster Coupe is a small, plastic-bodied, two seater weighing 1836.5 lbs, 134.9 in long, and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec, the Roadster Coupe promises to maximize security given a small design which we will discuss below. With a mid mounted engine, the Roadster Coupe provides hatch back space and forward cargo space making the vehicle more appealing to those who want a Smart Car for more than short haul travel. The safety features include, ABS, TRIDION safety cell (http://www.america-smart-car-guide.com/tridion-safety-cell.html )(hard shell with soft interior acting in the manner of a roll bar; a steel housing combining longitudinal and crosswise framing to displace impact over a larger area), airbags, and TRUST plus (the 'Trust-Plus' system, contains electronic traction and stability control. The intended purpose is to cut off the fuel supply (to reduce torque to the drive wheels) and engage or disengage the clutch accordingly.) (http://www.nd.edu/~techrev/Archive/Winter2002/a3.html) Adding to additional cargo space over a traditional Smart Car is the drive to maintain state of the art comfort. Maintaining Softip (shift mechanism added to a “semi-automatic” transmission), Soft Touch technology (provides driver ability to switch between automatic and manual transmission), electric windows and central locking, the Roadster Coupe provides more comfort for the driver than a vehicle within its class (http://www.fq101.co.uk/faq/597-whats-the-different-between-soft-tip-and-soft-touch.html). Product Life Cycle and Diversification
The Smart Car product line up includes:...
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