Topics: Tesla Roadster, Electric car, Tesla Motors Pages: 1 (661 words) Published: November 2, 2014

Public Speech Assignment Tesla Motors Electric cars are bringing revolution into automobile industry. They are the future cars. Tesla Motors Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle components. Tesla Motors was incorporated in July 2003 and has managed to become one of the leaders in the market of electric cars in very short period of time. The success of Tesla Motors is mainly related to the following factors. First of all, it is the Tesla’s Secret Plan. This plan is not just a post, it is the company’s strategic plan and the business track by which they are going to realize their mission and achieve success in the EV market. This is a strategic plan to enter at the high end of the market, where customers are prepared to pay much, and then drive down market as fast as possible to increase unit volume and reduce prices with each successive model. So, Tesla motors started with an expensive debut, with Model Roadster which cost $100,000. Then they produced the second product, Model S but with the price of $70,000. And the upcoming Tesla Model 3 is planned to have much more lower price. The progress is evident and the goal is one: A lower-priced, high-quality car. The second important factor of Tesla Motor’s success is the innovation in every detail and aspect of their models. One of the keys of the success of Tesla Motors in terms of innovation is the fact that these cars have broken the stereotypes of electric car. For example, The Roadster was the first electric sport roadster and Model S was the first electric car of executive class with relevant but very innovative design and impressive speed characteristics. Moreover, the innovative structure of Model S gives it the opportunity to have some new design solutions, such as cargoes both in front and back of the car, and makes Model S the only car in...
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