Many leading companies find Instagram, Twitter and other social media websites as a great platform to campaign for their existing products, new launches etc. Social Media Campaigning is a great way of reaching a large number of target audience. Leading firms who already have a huge number of existing customers also take help of social media websites to reach their target customers. Nowadays, Youtube has become a very popular way of capturing the attention of people. Videos are uploaded and they get a huge number of viewership within no time. Firms like Dove, Nikon etc have used the Youtube to convey their message to people. The videos they uploaded had gone viral and large number of people also shared these videos through other social media websites. Facebook and Twitter are also other common social media websites used by companies. However, the recently introduced social media website, Instagram, is used by a large number of people to share their views and ideas through posting photographs.
Instagram is an online photo-sharing, video-sharing and social networking website that enables its users to take pictures and videos of themselves, friends and family and share it with people across the world. (Wikipedia) Leading brands use Instagram as their marketing channel. Many firms like Hieneken, Oreo, Special K and Armani used Instagram as their platform to campaign for their products. By posting innovative and attractive photos of their brands, more and more people follow their brands on Instagram and become fans of these brands. The luxury brand Giorgio Armani, in order to launch its new perfume Si , came up with a very smart and innovative way of social media campaigning. They paired up with famous Instagram fashion bloggers. Very famous and highly influential fashion bloggers such as Chiara Ferragni, Gala Gonzalez and Emily Johnston were among the chosen people who were asked to each shoot a short instagram video. The bloggers used their unique styles...
References: 1. Wikipedia, the free encyclopedia, Instagram- Wikipedia, (2014) [ONLINE] Available at: http://en.wikipedia.org/wiki/Instagram (Accessed 27 February 2014)
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