Johnny Shelby's New Social Media Case
Opportunity Discovery
Contemporary society will never lack the grumbles of lazy men, the complaints of pampered women, nor even the wails of a dirty-diapered infant. What was once luxury is now necessity, advancing the extensive amount of entrepreneurial products needed by consumers. Countless small niches have been formed through specific needs and desires by the buyers, expanding the horizons for creative opportunity. A personal example of a product fulfilling a small niche would be a particularly designed phone case designed for Android and Apple smartphones. This case, called the iLens, would come equipped with a retractable lens over the built-in one on the phone, increasing zoom and resolution while providing freedom to control aperture …show more content…
Opportunities to control advertising via social media are available, and men like Johnny Shelby take advantage of the new social shift in communicating and marketing. “After launching his new social media campaign in June, Shelby has seen sales increase 30%, mostly from referrals and return customers” (Dahl, 2012). The opportunities seem to arise through the shift of people’s perspective of a service. For instance, when social media had just begun, the main priority and goal was communications between friends, while following favorite news or gossip sources for easy information. Today, social media has become a tool for businessmen and marketers targeting specific markets through desire recognition processing, which by the way was developed as a niche product to open social media to the realm of marketing. The founder of the Altimeter Group, Charlene Li writes “Many business organizations are deeply integrating social media and social methodologies throughout the company in order to drive real business impact” (Li, 2013). As the markets of social media and technology combine, niches are formed and windows of opportunities arise for individual entrepreneurs to exploit these niches before the big corporations realize what was between their
Contemporary society will never lack the grumbles of lazy men, the complaints of pampered women, nor even the wails of a dirty-diapered infant. What was once luxury is now necessity, advancing the extensive amount of entrepreneurial products needed by consumers. Countless small niches have been formed through specific needs and desires by the buyers, expanding the horizons for creative opportunity. A personal example of a product fulfilling a small niche would be a particularly designed phone case designed for Android and Apple smartphones. This case, called the iLens, would come equipped with a retractable lens over the built-in one on the phone, increasing zoom and resolution while providing freedom to control aperture …show more content…
Opportunities to control advertising via social media are available, and men like Johnny Shelby take advantage of the new social shift in communicating and marketing. “After launching his new social media campaign in June, Shelby has seen sales increase 30%, mostly from referrals and return customers” (Dahl, 2012). The opportunities seem to arise through the shift of people’s perspective of a service. For instance, when social media had just begun, the main priority and goal was communications between friends, while following favorite news or gossip sources for easy information. Today, social media has become a tool for businessmen and marketers targeting specific markets through desire recognition processing, which by the way was developed as a niche product to open social media to the realm of marketing. The founder of the Altimeter Group, Charlene Li writes “Many business organizations are deeply integrating social media and social methodologies throughout the company in order to drive real business impact” (Li, 2013). As the markets of social media and technology combine, niches are formed and windows of opportunities arise for individual entrepreneurs to exploit these niches before the big corporations realize what was between their