Samsung Marketing Analysis
Samsung Marketing Analysis
Introduction
This paper is about marketing report basing on Samsung, electronic Multinational Corporation. It provides Pestel analysis, competitive environment, SWOT analysis and marketing mix element. Samsung’s uniqueness is depicted from its groundbreaking approach to business. Lee Byung-chull as a minor business firm founded the company in 1938. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947. However, the stability of the company was shaken by the 1954 war. Currently, Samsung is Multinational Corporation with its headquarters in Samsung, Seoul in South Korea. The company has consists of various allied ancillary firms. Samsung provides an umbrella for the subsidiary firms under the brand name Samsung. Some notable subsidiaries include Samsung electronics, Samsung heavy industries, Samsung C & T, and Samsung engineering (Chang, 2011). Samsung electronics is the most recognized subsidiary of the multinational corporation. Its revenue at 2010 poses it as the greatest information technology company. Samsung heavy industries are categorized as the second shipbuilder using the same revenue criteria.
The company operates in the consumer appliances and consumer electronics industry, manufactures, and markets a range of products that include TV’s, Mobile Phones, and Washing Machines among other things (Institute of Marketing, 2009). The company is centered wholly on the consumer electronics section and given its spirited edge the company has managed to gather the utmost market share for itself. The rise of the company has been tantamount with the growth of the alleged “Asian Tigers” (the countries of South East Asia). It has productively influenced the thriving global market for consumer electronics and has dealt with staying on top of the competition (Doole & Lowe, 2005).
Samsung’s Macro and Micro Competitive Environments
Samsung’s
Introduction
This paper is about marketing report basing on Samsung, electronic Multinational Corporation. It provides Pestel analysis, competitive environment, SWOT analysis and marketing mix element. Samsung’s uniqueness is depicted from its groundbreaking approach to business. Lee Byung-chull as a minor business firm founded the company in 1938. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947. However, the stability of the company was shaken by the 1954 war. Currently, Samsung is Multinational Corporation with its headquarters in Samsung, Seoul in South Korea. The company has consists of various allied ancillary firms. Samsung provides an umbrella for the subsidiary firms under the brand name Samsung. Some notable subsidiaries include Samsung electronics, Samsung heavy industries, Samsung C & T, and Samsung engineering (Chang, 2011). Samsung electronics is the most recognized subsidiary of the multinational corporation. Its revenue at 2010 poses it as the greatest information technology company. Samsung heavy industries are categorized as the second shipbuilder using the same revenue criteria.
The company operates in the consumer appliances and consumer electronics industry, manufactures, and markets a range of products that include TV’s, Mobile Phones, and Washing Machines among other things (Institute of Marketing, 2009). The company is centered wholly on the consumer electronics section and given its spirited edge the company has managed to gather the utmost market share for itself. The rise of the company has been tantamount with the growth of the alleged “Asian Tigers” (the countries of South East Asia). It has productively influenced the thriving global market for consumer electronics and has dealt with staying on top of the competition (Doole & Lowe, 2005).
Samsung’s Macro and Micro Competitive Environments
Samsung’s
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