Sales Presentation Paper

Powerful Essays
Topics: Sales, Marketing
Mini Wheats | Sales presentation | | Crystal Vatcher | April 5, 2012 |

Professional SellingWillam Genge |

Customer Analysis Sobeys is a Canadian company that has been serving us for over 100 years since 1907. It began with a horse drawn meat cart in Stellarton, Nova Scotia. They have over 1300 stores in 10 provinces. They run under a few different names such as Foodland, FreshCo, Price Chopper, Lawtons Drugs, IGA and Thrifty Foods. Their focus is on providing fresh quality food and superior customer service in the right sized stores. They are also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving environmental performance through reasonable, practical, and environmentally responsible practices that are in the best interest of our customers, employees, suppliers and community. They also support national initiatives that promote the well-being of families and children including health, wellness, education and scholarship programs. Their major focus is placed on the local communities where our employees and franchisees work, live, and generously give their time and talent to help support community events and causes.

Customer Profile and planning sheet
Name: Sobeys
Address: 1 Mount Bernard Ave
Type of business: grocery store
Name of buyer: Darlene
People who influence the buying decision or aid in using or selling our product: customers, assistant manager,
Buying hours and best time to see buyer: 9:00-5:00
Receptionist’s name: mark
Buyers profile:
Buyer’s personality style: sensor style. Be brief and to the point. Use graphs and samples, verbal communication is more effective than written.
Buyer’s important buying needs: products that customers will want to buy over and over. Products that are, low in cost for buyer and consumer, have the ability to draw customers into the store and take up as little room on shelves as possible.

Competitive Analysis

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