Analysis Of Sobeys
GROUP INDUSTRIAL REPORT
ANALYSIS OF SOBEYS
Group Members:
Deng Yushi (Nate)
Huang Xinyi (Cindy)
Kang Yiyue (Demi)
Cai Gaosong (Coulson)
Grewal Jasnoor Kaur
Section 8
Instructor: Carrie Barr
Business Writing 5N81
Date: 2015/8/20
Introduction
Sobeys Inc. is the second largest food retailer in Canada having approximately 1500 stores in 10 provinces (Sobeys. August 16th, 2015). It is the wholly owned subsidiary of The Empire Company Limited having its headquarters in Stellar ton, Nova Scotia. We analyze Sobeys in five segments including the industry information, the characteristics of Sobeys, the products and services of Sobeys, the financial information and the current philosophy and marketing strategies to conclude why Sobeys is so …show more content…
Growing from single meat delivery business to the huge and complex corporate focusing on food, Sobeys experienced many essential events to be stronger.
John W. Sobeys, the founder of Sobeys Inc. started a meat delivery business in 1907. In 1924, Sobeys expanded into full grocery business and was incorporated as Sobeys Stores Limited in 1946, followed by the opening of first modern Sobeys supermarket in Atlantic Canada in 1947. This was the major turning point in the history of Sobeys. Further continuing with the expansions, in 1998 it became a national company and acquired The Oshawa Group. Celebrating its 100th anniversary in 2007, Sobeys entered British Columbia by acquiring Thrifty Foods. Sobeys Inc. today is a $23.5 million company with 1500 stores.
At present Sobeys Inc. owns the following subsidiaries:
1. Safeway Canada: Supermarket chains in Western Canada.
2. FreshCo: Fresher & Cheaper, Canadian discount …show more content…
They want to change the relationship Canadians have with food. Sobeys will start a movement, where food becomes more important, and people become more cognizant, of what they put on their dinner plates. (Jon, S. 2015). That is no doubt what Sobeys should do is insist on “better food for all”. This is one of their marketing strategies as well. Based on quality food and service, they franchised retail locations in more than 800 communities across every province in Canada (Empire. 2014). This strategy allows them to divide a large piece of cake in Canadian grocery market. Moreover, they have their own customers’ loyalty strategies, that is, Air Mails Reward Program. In Atlantic Canada and Quebec, Sobeys currently has a partnership with the Air Miles program. One reward mile is earned per $20 spent. Points may be redeemed for a variety of items including Sobeys gift certificate (Air Miles, 2015). According to the principle eight of Discovering Keys to Success, that is, “Consider Nonmonetary Incentives in the Form of Recognition and Appreciation” (Kotler, P. & Lee, N. 2008). First, the slogan statement of Sobeys Inc. states “Better Food for All”. Secondly, the corporate focuses on building relationships by satisfying the needs of “Fresh Food” for the health conscious customers. Finally, Sobeys has various “Customer Loyalty Programs” like “Air Miles” with
ANALYSIS OF SOBEYS
Group Members:
Deng Yushi (Nate)
Huang Xinyi (Cindy)
Kang Yiyue (Demi)
Cai Gaosong (Coulson)
Grewal Jasnoor Kaur
Section 8
Instructor: Carrie Barr
Business Writing 5N81
Date: 2015/8/20
Introduction
Sobeys Inc. is the second largest food retailer in Canada having approximately 1500 stores in 10 provinces (Sobeys. August 16th, 2015). It is the wholly owned subsidiary of The Empire Company Limited having its headquarters in Stellar ton, Nova Scotia. We analyze Sobeys in five segments including the industry information, the characteristics of Sobeys, the products and services of Sobeys, the financial information and the current philosophy and marketing strategies to conclude why Sobeys is so …show more content…
Growing from single meat delivery business to the huge and complex corporate focusing on food, Sobeys experienced many essential events to be stronger.
John W. Sobeys, the founder of Sobeys Inc. started a meat delivery business in 1907. In 1924, Sobeys expanded into full grocery business and was incorporated as Sobeys Stores Limited in 1946, followed by the opening of first modern Sobeys supermarket in Atlantic Canada in 1947. This was the major turning point in the history of Sobeys. Further continuing with the expansions, in 1998 it became a national company and acquired The Oshawa Group. Celebrating its 100th anniversary in 2007, Sobeys entered British Columbia by acquiring Thrifty Foods. Sobeys Inc. today is a $23.5 million company with 1500 stores.
At present Sobeys Inc. owns the following subsidiaries:
1. Safeway Canada: Supermarket chains in Western Canada.
2. FreshCo: Fresher & Cheaper, Canadian discount …show more content…
They want to change the relationship Canadians have with food. Sobeys will start a movement, where food becomes more important, and people become more cognizant, of what they put on their dinner plates. (Jon, S. 2015). That is no doubt what Sobeys should do is insist on “better food for all”. This is one of their marketing strategies as well. Based on quality food and service, they franchised retail locations in more than 800 communities across every province in Canada (Empire. 2014). This strategy allows them to divide a large piece of cake in Canadian grocery market. Moreover, they have their own customers’ loyalty strategies, that is, Air Mails Reward Program. In Atlantic Canada and Quebec, Sobeys currently has a partnership with the Air Miles program. One reward mile is earned per $20 spent. Points may be redeemed for a variety of items including Sobeys gift certificate (Air Miles, 2015). According to the principle eight of Discovering Keys to Success, that is, “Consider Nonmonetary Incentives in the Form of Recognition and Appreciation” (Kotler, P. & Lee, N. 2008). First, the slogan statement of Sobeys Inc. states “Better Food for All”. Secondly, the corporate focuses on building relationships by satisfying the needs of “Fresh Food” for the health conscious customers. Finally, Sobeys has various “Customer Loyalty Programs” like “Air Miles” with