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Russie The Riveter Ad Analysis

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Russie The Riveter Ad Analysis
Rosie the Riveter
Looking at this war poster as a whole looks very normal to many viewers (it contains a statement which states “We Can Do It!” in white letters with a blue background). It also contains two main colors; blue and yellow. Rosie the riveter is the main person in the ad, along with the main subject. She is wearing a blue collar shirt, an orange and white hair scarf and a collar button. At the bottom of the ad is a large W letter underlined which stands for women’s rights ( women’s right logo is right underneath the letter W). Along with the letter is a war production committee logo in the right corner. With this statement in the ad and Rosie the riveter as the main subject a viewer can tell that the poster was used in the 1940’s. During this time, many male workers were off fighting in the war, causing females to begin working in the factories. Soon after males returned home they desired females to return to their home making jobs. Enjoying the new freedom, females were very doubtful
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Women at this time were struggling to come out of the typical female role as a house maker and show that as females they could work just as hard as males. Struggling to overcome traditional stereotypes brought out many emotions in females. With all these emotions females started to make goals and statements around the world. In this ad right under the words “We Can Do It!” Rosie the riveter has a very serious and emotional look on her face. Having a serious look on her face is stating that females were done feeling inferior and unimportant to society, tired of being doubted by the males of th e world. Along with her serious look, Rosie the riveter was wearing make-up and a hair bandana. The hair bandana and make-up are displaying that with all the statements about working just as hard as males and tired of feeling inferior, females can still be

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