Role of Communication in Change Management
ROLE OF COMMUNICATION IN CHANGE MANAGEMENT
INTRODUCTION
What is Change Management?
Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. It is a set of processes that is employed to ensure that significant changes are implemented in an orderly, controlled and systematic fashion to effect organizational change. Objective of change management is to maximize the collective benefits for all people involved in the change and minimize the risk of failure of implementing the change One of the goals of change management is with regards to the human aspects of overcoming resistance to change in order for organizational members to buy into change and achieve the organization 's goal of an orderly and effective transformation.
Why Change management?
Management’s first responsibility is to identify processes or behaviors that are not proficient and come up with new behaviors, processes, etc that are more effective within an organization. Once changes are identified, it is important for managers to estimate the impact that they will have to the organization and individual employee on many levels including technology, employee behavior, work processes, etc.
At this point management should assess the employee 's reaction to an implemented change and try to understand the reaction to it. In many cases, change can be extremely beneficial with lots of positives; however certain changes do sometimes produce a tremendous amount of resistance.
Even though users welcome the changes introduced by these projects, they will still undergo the emotional cycle of change. It is important to communicate with affected personnel beforehand to limit the impact of the change on business operations.
Communication and Change -- Who, What, When?
As
INTRODUCTION
What is Change Management?
Change management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. It is a set of processes that is employed to ensure that significant changes are implemented in an orderly, controlled and systematic fashion to effect organizational change. Objective of change management is to maximize the collective benefits for all people involved in the change and minimize the risk of failure of implementing the change One of the goals of change management is with regards to the human aspects of overcoming resistance to change in order for organizational members to buy into change and achieve the organization 's goal of an orderly and effective transformation.
Why Change management?
Management’s first responsibility is to identify processes or behaviors that are not proficient and come up with new behaviors, processes, etc that are more effective within an organization. Once changes are identified, it is important for managers to estimate the impact that they will have to the organization and individual employee on many levels including technology, employee behavior, work processes, etc.
At this point management should assess the employee 's reaction to an implemented change and try to understand the reaction to it. In many cases, change can be extremely beneficial with lots of positives; however certain changes do sometimes produce a tremendous amount of resistance.
Even though users welcome the changes introduced by these projects, they will still undergo the emotional cycle of change. It is important to communicate with affected personnel beforehand to limit the impact of the change on business operations.
Communication and Change -- Who, What, When?
As