Role Internet Marketing

Topics: Marketing, Business, Internet Pages: 6 (1165 words) Published: June 26, 2014

School Of Health & Enterprise

Programme Title

Edexcel Extended Diploma Business Level 3
Edexcel Diploma Business Level 3


Unit 12

Internet Marketing in Business

Assignment Title
Marketing Online
Issue Date
Monday 10th March
Hand In Date
Friday 30th May

Students Name

Class Lecturer

Neil Gow
Assessment Criteria achieved









Learning Outcomes

1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand the opportunities offered to businesses by internet marketing 4. Understand the challenges faced by businesses using internet marketing This assignment is my own work. If I have worked with someone else or have received help I have shown this clearly in my work. I have given references for all quotations and materials from the work of other people.

Student signature……………………….. Date ……………….

Marking Criteria

Criteria to be met

P1 describe the role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a selected business more efficient, effective and successful P6 explain the challenges of globalisation facing a selected business when using the internet as a marketing tool

Criteria to be met

M1 analyse the benefits of internet marketing to customers
M2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing

Criteria to be met

D1 evaluate the effectiveness of internet marketing in meeting customer needs for a selected business

Embedded English Skills
Embedded Maths Skills

Speaking and listening – make a range
of contributions to discussions and make
effective presentations in a wide range
of contexts (giving presentations).

Writing – write documents, including extended writing pieces, communicating information, ideas and opinions, effectively and persuasively (writing reports).

Interpretation of numerical data
Production of charts and tables from data
Intra/Extrapolation of data to new situations
Creation of case studies

The Scenario

1. You will work in teams of three (maximum) people. Working individually is allowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their evidence at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR pitches to this company, addressing the information required in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a third party of necessary. Possible formats could include a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief.


Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses.

Your pitch should include:

(P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable...
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