Report writiing oral communication skills

Topics: Rhetoric, Communication, Soft skills Pages: 18 (2791 words) Published: February 27, 2014
IMPORTANCE OF
ORAL COMMUNICATION SKILLS

For
NUS Career Centre
Report by: A0119072L
Date: 7th October 2013

Content Page
EXECUTIVE SUMMARY ………………………………………………………………….2 1.0 INTRODUCTION ...…………………………………………………………………..…3 1.1 Background…..…………………………...………………………………………3 1.2 Problem, Purpose and Questions ……………..………………………………….3 1.3 Scope …………………...……………….………………………………………..4 1.4 Limitations ………………………………..……………………………………...4 1.5 Sources and Methods.……………………….……………………………………4 1.6 Report Organisation ……………………………….……………………………..4

2.0 FINDINGS ...……………………………………………………………………………..5 2.1 Barriers to effective communication ………………………….……….……..…..5 2.2 Important oral communication skills in the workplace ………...…...……………6 2.3 Performance measures for effective oral communication ….…………………….7 2.4 Oral communication skills valued in export industry .............…………..………..8 2.5 Application of oral communication skills in export industry …….……………....9

3.0 CONCLUSIONS ………..……………………………………………………………….10 3.1 Importance of oral communication in the export industry ………………………10 3.2 Main types and aspects of oral communication skills ……………………...……10 3.3 Performance indicators to rank effective oral communication …………………..11

4.0 RECOMMENDATIONS ………………………………….…………………………….11 4.1 Enhancing current curriculum ...…………………………………………………11 4.2 Promote greater understanding of industry’s communication practices .………..12 4.3 Leveraging on bilingualism ……………………………………………………...12

5.0 OVERALL CONCLUSION……………………..………………………………………14

6.0 REFERENCES ………………………………….……………………………………....15

7.0 APPENDICES…………………………………………………………………………...17

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Executive Summary
Oral communication skills are among the intangible skill sets most valued by employers, especially those in the export industry. However, graduates from National University of Singapore (NUS) have been noted to lack these essential soft skills which undermines their employability for the export industry. The NUS Career Centre has therefore commissioned this report to find out the main types of oral communication skills needed to succeed in the export industry, together with its important aspects. Conclusions will be made from the findings, which will shape the recommendations section on how to improve the present predicament. Findings in this report were based from primary data obtained from NUS Centre for English Language Communication (CELC) workplace survey, job advertisements from companies in the export industry and secondary data comprising of research papers and online articles. The findings made produced sufficient data to determine that meeting and telephone skills are the most highly-valued in the export industry, with which the ability to articulate ideas clearly serves as the most important performance metric.

These conclusions helped to structure the recommendations in the report, which include adjusting the current curriculum to fit the needs of students. For the sake of comprehensiveness, the report also includes out-of-curriculum recommendations like incorporating Voice over Internet Protocol (VoIP) courses and improving oral communication skills of mother-tongue languages, equipping students for future industry challenges.

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1. Introduction

1.1 Background
This report encompasses the importance and relevancy of oral communication skills in the export industry, accentuated by the Provost of NUS who opined that these skills are a quintessential area that requires addressing. (Tan, 2011) It aims to help the NUS Career Center in identifying critical aspects of oral communication skills that will boost employment and work performance.

1.2 Problem
NUS graduates lack the necessary oral communication skills needed to excel in today’s export industry.

1.3 Purpose
This report aims to identify which particular oral communication skills are required to excel in the workplace, highlighting its importance and pinpointing the critical aspects in relation to the...

References: Tan, E. C. (2011, December 11). Career Workshops for NUS Students. Retrieved from
http://blog.nus.edu.sg/provost/2011/12/11/career-workshops-for-nus-students/
Myles. (2009). Oral competency of ESL technical students in workplace internships. TESL-EJ
The Electronic Journal for English as a Second Language
Centre for Canadian Language Benchmarks. (2006). Essential Skill of Oral Communication.
Zaccheus, Melody. (2013, January 31). Employers looking more at graduates’ soft skills. The
Straits Times newspaper
MIX: Asia’s Creative Meetings Magazine. (April/May, 2009). Future Watch: Focus on
meeting’s value
Chia, Ashley. (2012, October 8). A test for better communication. TODAY newspaper.
Based on a report by Hilton on business communications (April, 2009). See Prophisee. Hilton
Report: Business Communication
Habib, I. B. (2011, October 17). Multilingual skills provide export benefits and better access to
new emerging markets
Dixon, L. Q. (2005). Bilingual education policy in Singapore: An analysis of its sociohistorical
roots and current academic outcomes, 8(1), 25-44
70% of surveyed employers felt NUS graduates lack jobs-seeking skills. (2011, December 16).
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