Reed Case
Reed Supermarkets
Case Analysis
Managerial Communication I
Submitted by: xxxxxxxxxxxx Roll No.: xxxxxx xxxxxxxxx Introduction
The present case deals with the positioning efforts of Reed Supermarkets in Columbus, Ohio. Reeds Supermarkets was established in 1939 by William H. Reed and has since then grown from a grocery store to chain encompassing 192 retail stores and 21,000 employees. Our present focus lies in the market of Columbus where Reed’s current market share of 14% is facing stiff competition from recent entrants in the market.
I. Situational Analysis
|Sr No |Fact |Inference |
|1. |Reed laid special emphasis on quality of service, albeit at |There existed a niche segment of upscale customers in the |
| |relatively higher prices than the rest of the competition – |Columbus region. |
| |still managing 14% of the market share. | |
|2. |Columbus demographics exhibited higher than national average |Another indicator of the presence of upscale customers in |
| |income and population growth, and lower than national average|Columbus which hints at a potential market for high-end |
| |unemployment. |offerings. |
|3. |Supercenters operated on large scales and offered big |Reed lost cost-conscious customers, prosperous families with |
| |discounts. |large storage areas, small businesses low to middle-income |
| |Warehouse clubs sold in bulk, offering prices way below |earners to other competitors. |
Case Analysis
Managerial Communication I
Submitted by: xxxxxxxxxxxx Roll No.: xxxxxx xxxxxxxxx Introduction
The present case deals with the positioning efforts of Reed Supermarkets in Columbus, Ohio. Reeds Supermarkets was established in 1939 by William H. Reed and has since then grown from a grocery store to chain encompassing 192 retail stores and 21,000 employees. Our present focus lies in the market of Columbus where Reed’s current market share of 14% is facing stiff competition from recent entrants in the market.
I. Situational Analysis
|Sr No |Fact |Inference |
|1. |Reed laid special emphasis on quality of service, albeit at |There existed a niche segment of upscale customers in the |
| |relatively higher prices than the rest of the competition – |Columbus region. |
| |still managing 14% of the market share. | |
|2. |Columbus demographics exhibited higher than national average |Another indicator of the presence of upscale customers in |
| |income and population growth, and lower than national average|Columbus which hints at a potential market for high-end |
| |unemployment. |offerings. |
|3. |Supercenters operated on large scales and offered big |Reed lost cost-conscious customers, prosperous families with |
| |discounts. |large storage areas, small businesses low to middle-income |
| |Warehouse clubs sold in bulk, offering prices way below |earners to other competitors. |