Marketing Research Paper for Kudler Fine Foods

Better Essays

Open Document

Open Document

View Writing Issues

1278 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Marketing Research Paper for Kudler Fine Foods

Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor's preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Please see the other helpful writing resources in the Tutorials and Guides section of the Center for Writing Excellence. Thank you for using WritePoint.

[NOTE: WritePoint comments are computer-generated writing and grammar suggestions inviting the consideration and analysis of the writer, not infallible statements of right/wrong, and they should not be used as grading elements. Also, at present, WritePoint cannot detect quotations or block-quotes, so comments in those areas should be ignored.]

Marketing Research Paper for Kudler Fine Foods
Charmaine DuBray
University of Phoenix
Marketing
MKT/421
Larry Rine
May 03, 2010

Marketing Research Paper for Kudler Fine Foods Kathy Kudler used gourmet cooking as a way to relieve stress. But when she found shopping for the ingredients she needed entailed traveling to different locations, Kathy decided to open her own specialty food store that offered the convenience of purchasing the products needed for this type of cooking in one place and providing them at a reasonable price. In this paper we will discuss the importance of marketing research in the development of Kudler Fine Food’s marketing plan and tactics. In this paper we will also identify areas in which there is a need for additional research and analyze the importance of competitive information and analysis in regard to the development of Kudler Fine Food’s marketing plan and tactics. According to Kudler Fine Food’s

References: Kudler, K. (2003). Strategic Plan 2003. Retrieved May 3, 2010, from University of Phoenix Student Webpage/Virtual Organizations. http://www.ecampus/phoenix.edu/secure/aapd/cist/vop/Business/Kudlerfinefoods

Continue Reading

You May Also Find These Documents Helpful

Best Essays
Kudler Fine Foods - Marketing Focus
- 1664 Words
- 7 Pages
Kudler Fine Foods - Marketing Focus

Kudler Fine Foods is a company that deals with bakery and pastries products, along with providing produce, meats, seafood, condiments, cheese, specialty dairy products, and they also package foods if necessary throughout their many locations within California. Kudler Fine Foods ultimate goal is very similar to all businesses alike, which is to have an excess amount of income over expenditure. According to what is stated on the Intranet for Kudler Fine Foods, their drive as a business, is to always maintain being the best in the business when comes to servicing customers with top high end products (goods and even services produced by Kudler Fine Foods). KFF will also have to understand what the needs of customers are and what they are looking for. Most of the time, or should I say all the time, customers are always relying on the shifting and movements (up or down), of price levels over different periods of time, and the expectations of those price levels, would be a decrease in goods and services mostly all the time. Observing the shifting of price levels is a strategy done by customers as they go through the process of examining two or more companies similar to KFF; in order to discover similarities and differences.…
- 1664 Words
- 7 Pages
Best Essays

Read More
Powerful Essays
Kudler Fine Foods and Market Research
- 1298 Words
- 6 Pages
Kudler Fine Foods and Market Research

The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…
- 1298 Words
- 6 Pages
Powerful Essays

Read More
Good Essays
Kudler Fine Food- Eco 365
- 1093 Words
- 5 Pages
Kudler Fine Food- Eco 365

Kudler Foods specializes in providing unique and high quality ingredients for the gourmet chef. In an effort to increase profits, the company is interested in adding catering to its service offerings. The success of the catering service offering is dependent on the creation of an appropriate and effective marketing campaign. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on the market team. They have to know what it takes to make this productive so that Kudler can see a profit overall. Kathy Kudler has hired me to review and make some recommendations. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit.…
- 1093 Words
- 5 Pages
Good Essays

Read More
Satisfactory Essays
Xacc 280 Appendix F
- 481 Words
- 2 Pages
Xacc 280 Appendix F

Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor's preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Thank you for using WritePoint.…
- 481 Words
- 2 Pages
Satisfactory Essays

Read More
Powerful Essays
Xacc 280 Week 8 Checkpoint
- 2362 Words
- 10 Pages
Xacc 280 Week 8 Checkpoint

Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor's preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Please see the other helpful writing resources in the Tutorials and Guides section of the Center for Writing Excellence. Thank you for using WritePoint.…
- 2362 Words
- 10 Pages
Powerful Essays

Read More
Powerful Essays
Strategy: Kudler Fine Foods
- 1840 Words
- 8 Pages
Strategy: Kudler Fine Foods

Kudler Fine Foods is an up-scale gourmet food shop that was founded in 1998 by Kathy Kudler and currently offers gourmet foods, beverages and products designed for gourmet cooking at the three stores locations in La Jolla, Del Mar and Encinitas, CA (University of Phoenix, 2007). The company has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. Kudler is interested in adding catering to its service offerings and perhaps opening a fourth store. The success of the catering service, as well as opening a fourth store, is dependent on the creation of appropriate and effective marketing strategies and company-wide changes in order to introduce new products and services. The market strategies are developed based on analysis of current internal and external forces affecting the company. Proper analysis and implementation will provide a successful strategy resulting in a sustainable competitive advantage (Gomez-Mejia & Balkin, 2002).…
- 1840 Words
- 8 Pages
Powerful Essays

Read More
Better Essays
Marketing Research: Kudler Fine Foods
- 1031 Words
- 5 Pages
Marketing Research: Kudler Fine Foods

Apollo Group 2. (2005). Kudler Fine Foods: Sales & Marketing: Sales Plan 2006. Retrieved February 26, 2006, from University of Phoenix Web Site: eResource Web Site: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM002.htm…
- 1031 Words
- 5 Pages
Better Essays

Read More
Good Essays
Kudler Fine Foods Marketing Research
- 1270 Words
- 6 Pages
Kudler Fine Foods Marketing Research

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San Diego area. They are currently thinking of expanding and great marketing research will give them the best opportunity to succeed. Kudler Fine Foods wants to grow and this paper will address the importance of marketing research, areas where additional marketing research is needed, and analyze the importance of competitive intelligence and analysis all in regards to the development of Kudler Fine Foods’ market strategy and tactics.…
- 1270 Words
- 6 Pages
Good Essays

Read More
Good Essays
Mgt 521
- 743 Words
- 3 Pages
Mgt 521

The end vision of Kudler Fine Foods can be realized by the actions of a larger management team. Addressing the issues of inventory, reducing payroll, and location and geographic limitations by the larger management team would possible allow the company to grow. This turn would increase profits while capitalizing on a few of the current strengths of the organization, which are no direct competition, very customer orientated, and lots of valued customers (Apollo, 2008).…
- 743 Words
- 3 Pages
Good Essays

Read More
Powerful Essays
Hrm/531 Career Development Plan
- 2063 Words
- 9 Pages
Hrm/531 Career Development Plan

As of 2004, Kudler Fine Foods has grossed over three million dollars in sales. The benefit for Encinitas store front is based on the consumer’s buying power. Based on the strategic plan over KFF, the median income in this middle class suburban California district is 75, 000’s. The average age range is thirty-nine years of age. Therefore, consumers are more concerned about eating healthier, entertaining, and experiencing new international culinary experiences. Encinitas financial contributions to KFF future appear very persuasive in this buyers market, and Kudler Fine Foods expects for this market area to increase. Karen Kudler…
- 2063 Words
- 9 Pages
Powerful Essays

Read More
Better Essays
Green Bay Packers Vs. Detroit Lions
- 1578 Words
- 7 Pages
Green Bay Packers Vs. Detroit Lions

Welcome to WritePoint, the automated review system that recognizes errors most commonly made by university students in academic essays. The system embeds comments into your paper and suggests possible changes in grammar and style. Please evaluate each comment carefully to ensure that the suggested change is appropriate for your paper, but remember that your instructor's preferences for style and format prevail. You will also need to review your own citations and references since WritePoint capability in this area is limited. Thank you for using WritePoint.…
- 1578 Words
- 7 Pages
Better Essays

Read More
Better Essays
Kudler Fine Foods: Competitive Intelligence And Analysis
- 1058 Words
- 5 Pages
Kudler Fine Foods: Competitive Intelligence And Analysis

A marketing analysis conducted for the Kudler Fine Foods to obtain a complete and comprehensive review of the…
- 1058 Words
- 5 Pages
Better Essays

Read More
Good Essays
Kudler Market Structure
- 1203 Words
- 5 Pages
Kudler Market Structure

As a hired consultant a market analysis is performed for the Kudler Fine Food Virtual Organization. To gain full review of the company 's potential the organization’s strategic plan, marketing overview, customer 's views, and market surveys are reviewed. The information will allow an understanding of the company 's competitiveness within the industry. The market structure that best relates to the virtual organization is revealed to access whether the organization has the ability to achieve long term profitability. At the end of the analysis recommendations will be provided to the company to show how the company can maximize profits.…
- 1203 Words
- 5 Pages
Good Essays

Read More
Powerful Essays
Mkt/421 Week 3 Individual Assignment- Marketing Research Analysis: Kudler Fine Foods
- 1143 Words
- 5 Pages
Mkt/421 Week 3 Individual Assignment- Marketing Research Analysis: Kudler Fine Foods

Passionate about gourmet food and cooking, Kathy Kudler founded Kudler Fine Foods in 1998. Since then, Kathy’s store has successfully expanded into three locations in Del Mar, La Jolla, and Encinitas. Kudler Fine foods offer gourmet quality imported and domestic food products including bakery items, meat and sea food, produce, cheese and diary, and wine. The Kudler Fine Food operation is experiencing great success and opportunities for further growth are abound. Kathy is currently focusing on expanding her organization, and is seeking a suitable spot for her next shop. The Kudler Fine Foods mission statement is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Marketing research will aid Kathy in developing marketing tactics that will help grow her organization.…
- 1143 Words
- 5 Pages
Powerful Essays

Read More
Better Essays
Virtual Organization Strategy: Kudler Fine Foods
- 1383 Words
- 6 Pages
Virtual Organization Strategy: Kudler Fine Foods

Kudler Fine Foods was founded in June 1998 by Kathy Kudler. Within nine months the store reached the break-even point and showed a profit by the end of the year. In the next five years Kudler Fine Foods would expand to three locations and has proven to be a profitable business. Currently, Kudler Fine Foods is a privately owned business but needs to expand. Three methods of expansion will be analyzed by SWOT analysis and feedback will be provided for a recommendation of the best method of expansion.…
- 1383 Words
- 6 Pages
Better Essays

Read More

Related Topics